Beyond the Screen: How Disney Weaves Stories into Our Lives
As the Licensing Expo in Las Vegas kicks off today, it’s the perfect time to celebrate Disney’s commitment to weaving stories and characters into something tangible fans can bring home.
Disney stories have captivated audiences for generations. But what truly sets The Walt Disney Company apart is its ability to take those stories and weave them into the fabric of our lives.
From your childhood Mickey Mouse pencil case to the immersive world of the Disney theme parks, Disney goes beyond storytelling. It creates experiences.
The focus on experiences is what CEO Bob Iger refers to as Disney’s ability to “turn top-quality IP into top-quality experiences.” Connecting with fans on a deeper level fosters a life-long love for the characters and stories.
Photo: Getty
With a planned $60 billion investment in its experiences segment, Disney is poised to create even more groundbreaking attractions over the next decade.
Frozen
A huge hit with audiences worldwide, Disney’s Frozen inspired immersive experiences around the globe.
Photo: Disney, Frozen
New themed lands like the World of Frozen at Hong Kong Disneyland and an upcoming Frozen area at Tokyo DisneySea bring beloved characters, Anna and Elsa to life.
Photo: Disney
The magic of Frozen will soon be arriving in Europe as well, with a new land planned for Disneyland Paris.
Toy Story
Toy Story‘s enduring popularity continues to bring joy to fans worldwide. Since 1995, Woody, Buzz, and the gang have captivated audiences and become a major Disney franchise.
Photo: Disney, Toy Story
This story translates into immersive experiences with Toy Story lands in multiple Disney parks like Disney World and Shanghai Disney Resort.
Photo: Pixar
Also, there are Toy Story-themed hotels at several Disney Resorts like Shanghai Disney and Tokyo Disney Resorts.
The Avengers
Marvel’s Avengers are smashing box office records in the Marvel Cinematic Universe and making their way into unforgettable Disney experiences.
Marvel’s Captain America: Civil War Photo Credit: Film Frame © Marvel 2016
From the immersive land of Avengers Campus to Super Hero Adventures on Disney Cruise Line, fans can train alongside their favorite heroes.
Photo: Marvel
Fans can also look forward to a Marvel Day at Sea cruise in 2025. Over 30 superheroes and villains will come together for epic adventures. You won’t want to miss it!
Star Wars
With a box office haul of over $10 billion, Star Wars has ignited imaginations worldwide.
Photo: Disney, Star Wars
Disney’s theme park designers have captured this magic in Star Wars: Galaxy’s Edge. Here, fans can build lightsabers and droids and even pilot the Millennium Falcon.
Millennium Falcon
The Star Wars adventures continue at sea on the Disney Wish. Here, the Hyperspace Lounge offers signature drinks and stunning views of iconic Star Wars locations.
Epic Games Partnership
Though the theme parks and cruises offer incredible glimpses into Disney’s storytelling magic, they’re just the tip of the iceberg.
Photo: Disney, Epic Games
Disney Consumer Products’ global reach ensures fans can connect with favorite characters through countless products. And exciting new ventures like partnerships like Epic Games push the boundaries of interactive storytelling.
Photo Credit: Getty Images
This approach, allowing gamers to play in Disney’s worlds and even create their own, exemplifies Disney’s commitment to connecting with fans across every platform.
From land to sea to the digital frontier, the Walt Disney Company is masterful at weaving stories into the fabric of our lives. A legacy of connection that continues to grow.
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