‘Bluey’ Creator Reveals the Inspiration Behind the Worldwide Phenomenon
As crazy as it sounds, the most streamed show on Disney+ last year was not The Mandalorian, Percy Jackson, or even the latest Marvel Cinematic Universe (MCU) fare; it was the animated phenomenon known as Bluey.
The Australian cartoon racked up 44 billion minutes of streaming last year, trailing only Suits in overall streaming minutes watched in the United States. As Bluey mania swept not only the nation but the globe, all eyes turned to the show’s creator, Joe Brumm.
Photo: Bluey
The Influences of ‘Bluey’
In a recent interview with The Guardian, Brumm discussed Bluey’s success and revealed that he was influenced by the UK sitcom Gavin and Stacey when he created Bluey.
“Gavin and Stacey was influential in a big way. I loved how it genuinely crossed generations, like ‘The Simpsons’ back in the day. I thought: ‘Why shouldn’t a kids’ show make parents laugh too?’ When the time came to do ‘Bluey,’ that became the challenge.”
While Bluey is popular around the road, Brumm wanted the show to still feel Australian. In this regard, he was inspired by Peppa Pig.
Photo: Disney+
“Mr. Bull would be digging up the road and say: ‘It’ll be finished when it’s finished.’ There are canal boats and castles in the background. That’s what I wanted my show to do – to feel Australian but not with kangaroos and koalas, just by capturing the fabric of everyday life.”
Letters From Parents
While the fame and success of creating Bluey have been life-changing, Brumm is quick to point out the letters he receives from his parents as the most rewarding part of creating the show.
“A very common response is: ‘It showed me a different way that I can be a parent.’ Often it’s a dad who didn’t have a great role model himself growing up. Bluey’s a funny little cartoon about a dog family but it’s become a touchpoint for people. Whenever I appear at an event, I end up hugging complete strangers and crying together.”
Bluey is streaming on Disney+.
