Disney’s Ultimate Toy Drive Made 2023 a Record-Breaking Year
Continuing a 75-year tradition, Dinsey teamed up with the Marine Toys for Toys Program last holiday season to deliver thousands of toys to children and families in need.
For 2023, Disney launched the Disney Ultimate Toy Drive, which included toy collections at Disney stores, Downtown Disney at Disneyland, Disney Springs at Walt Disney World, and shopDisney.com.
A Record-Breaking Year
Last year’s toy drive was the most successful in the company’s history in terms of both Disney VoluntEARS participation and toy collection.
Althogether, Disney donated 392,000 toys globally to organizations serving children in need, with over 293,000 of those toys going to Toys for Tots.
Disney VoluntEARS also spent nearly 11,000 hours supporting Toys for Tots and the Disney Ultimate Toy Drive.
“We love how this campaign brings together so many aspects of the Walt Disney Company to provide some joy and fun, particularly during the holidays, for children and families who are facing hardship. Our employees and Cast Members are thrilled that we get to carry on a tradition that dates back to Walt Disney and his studio artists who created the original Toys for Tots logo — and we are already making plans for the next Ultimate Toy Drive with the amazing team at Toys for Tots,” said Lisa Haines, senior vice president of Corporate Social Responsibility.
It All Kicked Off on Good Morning America
Disney’s Ultimate Toy Drive kicked off on Good Morning America on November 7th.
On November 28th’s episode of the show, Good Morning America aired a Giving “TOYS” Day segment where Disney announced a grant for Toys for Tots that delivered an additional 75,000 toys.
In addition to Good Morning America, viewers could also get updates on the Disney Ultimate Toy Drive on Wheel of Fortune, The Tamron Hall Show, The View, General Hospital, and local Disney-owned news stations.
The campaign also ran across Disney and ESPN radio networks and podcasts.
A Magical Partnership
“For over 75 years, Disney has been with Toys for Tots every step of the way helping the program expand and serve an ever-increasing number of children in need,” said retired Marine Colonel Ted Silvester, Vice President of the Marine Toys for Tots Foundation. “In 2023, Toys for Tots distributed the magic of the holidays to over 10 million children, of which Disney played a major role in collecting a record number of toys, providing thousands of VoluntEARS, and broadcasting a message of hope through their numerous channels heard by the millions!”
Congratulations to Disney and Toys for Tots for making so many Christmas wishes come true. I can’t wait to see what their partnership yields in 2024!
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