Despite Recent Political Controversies, Disney Ranked Second Most Patriotic Company
For many people, The Walt Disney Company is as American as apple pie and baseball.
During his lifetime, Walt Disney became an American icon who would export his animated creations to the entire world.
Disney became synonymous with America during this time period, and that relationship only tightened with the creation of Disneyland.
Disneyland was and continues to be a uniquely American park. The original Disney Park was built on a foundation of Americana, nostalgia, and optimism for the future.
As Disney has found itself increasingly dragged into political issues in recent years, the company has attempted to maintain its patriotic reputation. Apparently, it has been successful.
When it comes to brands that Americans feel are the most patriotic, Disney is right near the top.
Americans Say Disney Is Patriotic
Although Jeep has claimed the crown of the most patriotic company for the 22nd consecutive year, Disney came in second place for the second year in a row.
The high placement is both welcome and surprising, given the company’s current public battle with Florida governor and Republican presidential hopeful, Ron DeSantis.
According to Robert Passikoff, president of Brand Keys, Disney was able to overcome its recent political companies, because of how ingrained the company has become in American culture.
“I would suggest that values that are inherent within a brand’s DNA don’t just go away because some politician is yammering about them,” Passikoff said.
Rounding out the top ten most patriotic companies were Ford, Coca-Cola, Levi Strauss, Amazon, Coors, Walmart, American Express, and Hershey’s.
Disney’s Reputation Has Taken A Hit
While remaining atop the top patriotic brands list is certainly a good sign for Disney, the company has taken a hit to its reputation ranking this year. The company’s overall reputation rating fell ten points in this year’s Axios Harris Poll 100.
All in all, though, the news is good for Disney, especially heading into the 4th of July.
“Brands consumers feel are patriotic always have a strategic advantage to win consumers’ hearts, minds and loyalty,” said Passikoff.
So far at least, Disney hasn’t lost their place in consumers’ hearts.
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