A Look Around the EPIC D350 Fan Zone Store on London’s Oxford Street!
Superheroes, stormtroopers, and shoppers – gather round! Who’s up for exploring the epic UK base of all things Star Wars and Marvel?
Pack your bags and take a trip to London with me, as we check out the incredible D350 experience store in the heart of the capital!
Located upstairs within the Disney Store on London’s Oxford Street, the D350 Fan Zone prides itself as being a haven for fans of all things Marvel, Star Wars, and Disney, with franchise-related merchandise, collectibles, and displays you’d have to see to believe.
Having only opened just prior to the pandemic, this place is still technically a “new” attraction, built as part of the existing Disney Store location.
Ready to check it out? Off to the Disney Store we go!
Located in a prime position on the bustling Oxford Street, right across from Bond Street station at numbers 350-352, it’s hard to miss the most magical store in London, with it’s bold “Disney” marquee and character signage everywhere you look.
However, the unique D350 Fan Zone is somewhat more of a hidden gem, so let’s step inside the Disney Store and take a better look!
Did you know that, as of 2021, this Disney Store is the only one remaining in the UK?
As a proud “northern” UK resident, I knew I absolutely had to pay a visit on my trip down to London from Manchester this past weekend!
Entering the building, we’re going to want to cast our eyes towards signage for D350, which we can is located on the first floor of the shop. Bearing in mind we’re in the UK, and “first floor” means one-up from ground level over here!
The Disney Store itself spans the ground and basement levels of the shop, but it’s to the stairs we’re headed first today. Let’s go!
Climbing up to the experience, we were blown away by the impressive and mighty artwork that was plastered all up the stairway. One side featured epic, larger-than-life renditions of comic book legends, while the other was a dramatic mural of a galaxy far, far away.
With the Death Star and Millennium Falcon on one side, and half the Avengers posing on the other, we just didn’t know where to look and admire first!
As you reach the top of the stairs, a glowing neon “Marvel” sign and spectacular comic-strip mural let you know you’ve arrived at hero heaven. There’s a Stormtrooper mask prop right there in the entrance, and an Avengers Campus logo on the ground.
Welcome fans, one and all!
I absolutely adore this huge comic strip-style mural at the store’s entrance. With that 3D, glowing display of the letters D350, it positively radiates cinematic style and presence!
However, as I entered the shop, there was one question burning in my mind. After puzzling it over for quite some time, I decided I’d best ask a Cast Member inside to explain – what does “D350” actually stand for?
Can you guess? I may have sneakily left a clue earlier in this article!
Ok, so just like in acronyms such as D23, the “D” in D350 stands for either “Disney,” or “Destination.” The “350” comes from the street address of the Oxford Street store, meaning that this stylish name actually pinpoints the experience’s location exactly!
How cool is that?
Now that’s that answered, let’s look around properly!
Despite being labeled a “fan experience,” D350 is, first and foremost, a store for all things fandom. Think collectibles, figurines, LEGO sets, apparel, comic books, merch directly from the Disney Parks… everything one would hope for in a place like this. However, the store also functions as a sort of gallery, with cool artefacts dotted about for fans to “marvel” at.
For instance, here’s a Lego statue of Thor, peeking out right by the entranceway!
Now we’re in the store, who’s ready to check out some merchandise?
As you can see from these photos, the entire store is bright and welcoming, with a sleek layout that really makes you want to look closely at every last item.
In many ways, it’s a very similar vibe to the Marvel Super Hero Headquarters store at Disney Springs, if you’ve ever visited there!
Eagle-eyed fans may notice that a lot of this merchandise are items available in the Disney Parks, such as the Welcome to Tatooine pin map and the sell-out Ahsoka Tano ear headbands you can spot below.
Other than online at shopDisney, there are no other places in the UK to purchase most of these items. It’s very exclusive, and a great home base location for those of us who can’t hop on over to the parks as regularly as we’d like!
It has to be said, that these Darth Vader masks are an especially awesome, albeit menacing, display to have in the center of the store. Wouldn’t you agree?
While browsing the merch, a rather nice perk we found was the presence of number of bright sale rails, each boasting items with prices cut by up to 70% off.
It’s rare we see discounted items in the parks, so this was something I definitely had to check out further!
Above is some of the Black Panther: Wakanda Forever merch we found over at Walt Disney World back in September, and there’s a festive array of holiday apparel items on display in the photo below.
I especially adored this Wookiee Christmas tee, available for less than a tenner!
Right at the back of the store, I also located a very small selection of merchandise inspired by the newly-released Avatar: The Way of the Water. Despite not being part of the Star Wars nor the Marvel canons, it was exciting to see such hot-ticket items on display in the store.
There was quite a lot of holiday merchandise still in stock though, in case anyone was looking to do some very early (or late) gift shopping!
As well as the Disney-branded merchandise, there were plenty of comic books, POP! Funko dolls, and more.
Check out this rather weathered-looking display case below, full of epic Hot Toys figurines!
Plus, if you have £250 burning a hole in your cloak pocket and want a Darth Vader mask, you now know where to head to…
Something that wasn’t for sale but absolutely necessary to mention was this life-sized statue of Kyle Ren.
He’s stood rather commandingly in the center of the store, throwing shade and menace upon all those who dare look at him.
(I obviously had to pose with him!)
A less-scary, more inspiring display was in the far corner. It’s Rey and BB-8, both stood in front of a starry galactic backdrop, and neon Star Wars sign!
Yes, this was right next to the mini, aforementioned Avatar section of the store, but it makes a fantastic photo opportunity for Star Wars fans!
As you can see from the photos, every last inch of the D350 center was cool and captivating. However, my favorite part of the store was definitely the area behind the counter, that was stocked with some of the most high-profile collectibles in the entire store.
As well as masks, statues, and bigger LEGO sets, you can see a large array of specialty lightsabers arranged on display here for guests to admire. We were told that the same lightsabers available to purchase at Savi’s Workshop over in Star Wars: Galaxy’s Edge, so it’s quite a rare treat to see these displayed over in this part of the galaxy
The loveliest Cast Member Kelsey spotted us looking, and offered to swtich all of these on for us so we could take the best photos…
We were having so much fun, Kelsey also very kindly let us hold some of the collectibles on display.
This lead to a very fun five minutes of playing and posing, as evidenced by the photos I snapped below of my husband Luke enjoying the opportunity!
This Captain America shield sure is cool, but I have to say it’s the Captain Britain shied displayed next to it that I think gets the glory today!
After enjoying our photo shoot, it was time for us to bid farewell to the D350 Fan Zone in London.
But, as you can see, we couldn’t leave without making a few purchases!
If you’re visiting London, we’d definitely recommend you hop off the Tube at Bond Street and go and explore the Disney Store and D350 for yourselves.
Alternatively, if you’re across the Irish Sea, there is a second D350 store located in Dublin, on Grafton Street. Maybe I’ll be able to report from that location one day, too?
Thank you so much for joining me on my Disney adventures on this side of the Atlantic, I can’t wait to share my next magical report with you all very soon.
Meanwhile, have you visited D350 in London? Do you know of any other awesome Disney, Star Wars, or Marvel experiences to have in the UK? Let me know, I’d love to hear about your adventures!