Disney+ and Verizon is a Real Success Story
I speak from experience here.
Now, that said, I write about Disney as part of my living.
Disney Plus was coming to the Bishops no matter what. However, I can’t tell you how many people — knowing what I do in the evening — told me about trying Disney+ thanks to Verizon. And keeping it…
And, clearly, those chatterboxes were not alone.
DIS & VZ Partnership
Disney (NYSE:DIS) launched Disney+ in the United States in November 2019 and partnered with Verizon (NYSE:VZ) to offer its subscribers a free year of the streaming service. A year later, most of those subscribers have decided it’s a service worth paying for and renewed on their own.
More than two-thirds of the initial free trial subscribers kept Disney+, either through paying more on their Verizon bill or upgrading their phone plan to one of Verizon’s new unlimited plans that includes Disney+. That’s a boost to both companies’ businesses.
Levy also explained:
The strong retention among Verizon customers bodes well for Disney. Over 5 million Verizon customers signed up for the Disney+ trial in the first couple months of Disney+’s launch. Verizon’s management suggests over 3.5 million are still paid members. That likely represents more than 10% of Disney+’s U.S. subscriber base. That’s a healthy piece of the direct-to-consumer business that’s likely sticking around longer than the average subscriber at this point due to bundling the service with their wireless provider.
Now, I don’t know what all that means, but it sounds pretty good.
And we’re keeping Disney+.
How about you?
Today On Wall Street
BTW: Today, DIS rebounded. Big time. And after hours, was as high as $178.54.
Sing with me: “There’s a great big beautiful tomorrow…”