Hulu Doesn’t Slump
Every time I study streaming ratings, I marvel at a single undeniable fact. No matter what happens, Hulu doesn’t slump. It’s the most reliable streaming service. How did Disney achieve this feat, and what...
Category: Nielsen Ratings
‘Paradise’ Is the Latest Hulu Blockbuster
In January 2025, Hulu gave the world precisely what it didn’t need: a post-apocalyptic thriller. Paradise became the latest in an unending line of this kind of content. Give Dana Walden credit, though. She...
Paramount Just Did Something Bold. Is Disney Next?
The running joke is that America will eventually consist of five corporations. Nobody in Hollywood finds that joke very funny, especially after last week’s vote. On April 23rd, the shareholders for Warner Bros. Discovery...
Controversy Is Helping Hulu
An old Hollywood adage has proven correct yet again. Controversy is helping Hulu even as it causes huge headaches for Disney executives. Let’s discuss a fascinating week of Nielsen streaming ratings that prove controversy...
‘Zootopia’ Scores Again for Disney
Zootopia is becoming one of Disney’s most reliable brands. We got the latest proof this week from the Nielsen Streaming Ratings. However, we’re tracking an even bigger story here, a debate that’s ongoing. Yes,...
What’s Dana Walden’s Next Big TV Move?
Dana Walden just earned the promotion of a lifetime. The executive is now the President and Chief Creative Officer at The Walt Disney Company. Disney has had other Presidents, although it’d been a while....
Hulu’s Quest for New Content
Dana Walden, the impending President of The Walt Disney Company, is a bona fide hitmaker. The executive’s resume sparkles with decades of wildly successful programs. Since Walden joined Disney in 2019, she has been...
Disney’s Multi-Platform Strategy Works
I’m on record as saying that Disney should spin off or sell its Linear Networks. Yes, I’m including ESPN in that group even though I know how much Disney relies on it. The reality...
Why Disney Pays a Fortune for Football
In 2020, in the middle of the pandemic, The Walt Disney Company spent money it didn’t have. At the time, Disney was bleeding money everywhere and tried to cut expenses whenever possible. Despite this...
How Dana Walden Built Disney’s Streaming Empire
In case you somehow missed it, Disney just promoted Dana Walden. While it wasn’t the position she wanted, she still described it as her dream job. As of March 18th, Walden will become the...
