Disney’s $9 Billion Gamble Pays Off
In mid-May, something unusual happened. Disney+ claimed the top two programs on streaming for the first time in ages. One of them was obviously Bluey, while the other was Andor, a wildly successful show...
Category: Nielsen Ratings
Disney Starts All Over Again With Kids
If you were born during the 20th century, The Walt Disney Company claimed an unavoidable piece of your life. Disney brands were everywhere, teaching you to love Mickey Mouse and his friends. This process...
‘Andor’ Keeps Going Up
One of the dirty secrets of the streaming business is that Disney+ has a problem. The streaming service has excelled in luring subscribers, and it has started making money, too. Alas, the streaming service...
The Hulu Strategy Is Working
When the Walt Disney Company acquired Fox’s entertainment assets, few identified the real prize. While everyone focused on the vast library of content that could anchor Disney’s streaming services, most missed the forest for...
Can You Guess ABC’s Biggest Hits?
Broadcast television isn’t dead. It’s just dying. The Walt Disney Company knows this, and it places your favorite company in an awkward position. Disney cannot afford to abandon linear television just yet, but the...
Hulu Knows You Like Creepy Stories
In 2014, a podcast named Serial became an international sensation due to its engaging subject matter. Serial examined whether the criminal justice system had identified the correct person in a murder. While Serial was...
Disney Had Two of the Top Three Hits in March
We’re still in the Wild West era of streaming and probably will be for several more years. Every once in a while, someone on the inside provides some tangible data about how Disney is...
‘Moana 2’ Is a Streaming Blockbuster
Disney is making the right kind of financial headlines right now, even though I have no idea the current price of the stock. By the time you read this, $Dis could be selling over...
Hulu Needs Eight Shows to Succeed
Lately, I’ve discussed the oddity of consumer streaming behavior. For whatever reason, we’ve collectively chosen as a society to watch reruns more than new content. I can’t fully explain or even understand why, but...
Disney’s New Plan to Get Kids Watching ESPN
ESPN is now on a break with a second recognizable sport, but that’s okay! Disney has a plan on how to go cheaper yet somehow appeal more to a younger audience. We’re about to...
