This year’s event highlights everything from Jimmy Kimmel’s return to the Disney Upfront stage, to new franchise and series content, to exciting new announcements.
Walt Disney Company
According to The Walt Disney Company, this is also the time “to highlight key priorities for its business, including its global streaming position, its leadership in data and technology innovation, its commitment to inclusion”, and its impact on future advertising.
Rita Ferro — Disney’s President of Global Advertising — recently shared what helps The Walt Disney Company lead the way forward when it comes to advertising.
The Disney Difference
Ferro explained that The Walt Disney Company has the best storytelling and brands in the world when it comes to entertainment and sports. Their investment in technology and their scale is what truly sets them apart.
Photo: Disney
When I think across the marketplace, no one has the advertising technology and the data stack that we have built over the course of that period.
We can also compete with any of the new technology platforms, and what sets us apart across all of those is truly our scale. The ability to have the amount of content that we have across sports, which is a hugely popular marketplace right now in terms of advertisers and where they’re spending their dollars, is also a differentiator.
Exciting Upfront Announcements
Ferro also shared that this year’s Upfront is going to boast talent from the television studios, theatrical studios, and sports.
