How Disney Helped ‘Bluey’ Become a Worldwide Phenomenon
Unless you have been living under a rock, you have probably heard of Bluey, the children’s animated series that has taken the world by storm.
The series was created and written by Joe Brumm and produced by Ludo Studio. It was a partnership between Disney and BB Studios Kids & Family, however, that would bring Bluey to millions of fans around the world.
“The world that Joe Brumm so beautifully created has captivated audiences everywhere with its delightful blend of humor, heartfelt moments, and characters that everyone can relate to,” says Ayo Davis, president, Disney Branded Television. “And with the massive reach of Disney+, Disney Junior, and Disney Channel, Bluey has truly become a global phenomenon.”
Appealing to Fans Worldwide
Since its debut, the series has dominated the streaming charts, cultivating a fanbase of children and their parents alike. Interestingly, even though the series comes from Australia, it has appealed to fans around the world.
“Joe, the creator, has this almost magical ability to distill the essence of what it’s like to be Bluey’s age,” says Melanie Zanetti, who voices Bluey and Bingo’s mindful mum, Chilli. “I think there’s just so much truth, beauty, and heart in Joe’s work. Even though Bluey is such a quintessentially Australian story, it also resonates universally because Joe gets so specific.”
“That’s surprised me, too,” says Dave McCormack, who voices Bluey and Bingo’s devoted dad, Bandit. “It’s so Australian, and yet it appeals to so many people around the world—across countries, across cultures. People just relate to it, so it’s quite unique in that way.”
Adults Have Also Flocked to ‘Bluey’
Perhaps the most shocking part of Bluey’s success, however, has been how many parents have become invested in the show.
“I’ve had so many parents—dads especially—saying, ‘This show has taught me how to play with my kids. It’s taught me how to have really difficult conversations with them,’” Zanetti shares. “There’s an episode where a budgie dies, and parents have said, ‘That helped me talk about death with my kids.’ There’s another episode where Chilli says, ‘I just need 20 minutes!’ And I’ve had moms say, ‘Do you know what a gift that was to say, ‘You know how Chilli just needs 20 minutes and it has no bearing on my love for you? Mommy needs a moment.’”
What’s Next For ‘Bluey’
Up next for Bluey is the extended-length special The Sign, which will premiere on Sunday, April 14, across Disney+, Disney Junior, and the Disney Channel.
Additionally, the first three seasons of Bluey are currently streaming on Disney+.
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