Disney Music Group Launches Nostalgic 2000s Campaign
Disney Music Group (DMG) is kicking back to the early 2000s with a new multi-faceted campaign that will highlight the Disney stars that a generation of fans grew up loving.
According to Disney, fans will have the opportunity to “reconnect with the music, artists, TV shows, movies, fashion and friendships that defined the 2000s” with weekly “activations” across social media and streaming playlists. The campaign will run through August, leading up to D23 2024.
Among the artists featured during the campaign will be Hilary Duff, Jesse McCartney, Vanessa Hudgens, The Cheetah Girls, Corbin Bleu, Aly & AJ, Jonas Brothers, Demi Lovato, Selena Gomez, and Bridgit Mendler.
The El Capitan Theatre Will Host Special Screenings
In addition to the social media campaign, DMG is also partnering with the El Capitan Theatre in Hollywood for a three-day celebration of Disney Music films.
Jonas Brothers: The 3D Concert Experience, Hannah Montana: The Movie, and Hannah Montana & Miley Cyrus: Best of Both Worlds will be screened on April 19, 20, and 21, respectively.
Special Playlists and Vynl Releases
DMG will also release three streaming compilations beginning in March. The first two releases will be “artist-focused,” while the third will feature music from Disney Channel Original Movies and TV Shows.
For fans of physical media, DMG will commemorate the 2000s with multiple vinyl releases. So far, we know that Hilary Duff’s Metamorphosis will be one of the releases.
#throwbackthursdays
Finally, the campaign will feature weekly #throwbackthursdays with videos and “then & now” posts for each featured artist. The #throwbackthursday moments will take place on DMG’s socials, DisneyMusicVEVO, HollywoodRecordsVEVO, and SiriusXM Channel #103.
So stay tuned, and get ready to party like it’s 2004 as Disney Music Group takes things back this summer.
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