Bluey Wins the Week on the Nielsen Streaming Ratings
Once again, Bluey has won the week on the Nielsen streaming ratings.
Somehow, that’s not even the good news for Disney, as a different series has debuted on the charts as well.
Also, a returning favorite has come back thanks to a glowing awards season performance.
We’ve got plenty to discuss in this week’s Nielsen streaming ratings.
Bluey Dominates Again
Photo: Disney+
Frankly, I’m running out of superlatives for Bluey.
The charming Australian animated series has proven itself as the most consistent program on Disney+.
Last year, Nielsen data suggested that Bluey was one of the two most popular shows on streaming.
Bluey’s 43.9 billion viewer minutes trailed only Suits, which was the streaming story of the year.
Since data analysts had grown to expect excellence from Bluey, its performance fell under the radar a bit.
The show surpasses all reasonable expectations week in and week out, charming children and their parents alike.
Photo: Disney+
During the week of January 15th through January 21st, Bluey gained a whopping 1.502 billion minutes.
I’m not finding anything in my records that indicates a better showing for Bluey.
So, the week in question may have been its best ever, although I’ll confess I’m not 100 sure about that.
Photo: Disney+
Still, the one thing I can with confidence is that Bluey finished the week as THE most viewed program.
In fact, nothing else was even with 270 million viewer minutes of Bluey!
Those new episodes are bringing more attention to the series than ever, and it’s showing in the streaming ratings.
I suspect the series will surpass one billion weekly minutes watched for the next several weeks.
This Is Us Debuts on the Nielsen Ratings
Image: NBC
This Is Us qualifies as one of the most popular series of the past decade.
Thanks to Disney’s Hulu agreement, it has streamed the series since day one.
However, this week’s performance on This Is Us is noteworthy for a different reason.
Image: Amazon
The complete series debuted on Netflix on January 8th. It’s part of Disney’s decision to license some non-core content to Netflix.
When a series appears on two (or more) streaming services, Nielsen credits both (or all) of them for a top ten finish.
In this case, we can clearly tell that Netflix should get most of the credit here.
Image: Netflix
Still, This Is Us claimed a whopping 929 million viewer minutes, which is an extraordinarily impressive feat on the Nielsen streaming ratings.
Honestly, I would be surprised if Netflix accounted for 700 million of those viewer minutes, but that’s speculation. We’ll never know for sure.
What matters is that Disney’s 20th Century Television is the studio for This Is Us. So, it’ll benefit from what just happened.
Photo: Ron Batzdorff/NBC
This Is Us should discover a new audience on Netflix, as many people have never seen the show.
Now, they’ll find This Is Us due to the Netflix algorithm and likely fall in love with the emotional drama.
Those new fans will rewatch over the years and possibly buy some merchandise, with Disney profiting.
Photo: Netflix
At the moment, Netflix is paying Disney for the privilege of enhancing one of Disney’s properties.
That’s a tidy piece of business.
Disney’s Other Streaming Hits
Photo: Disney+
For the second straight week, no Disney movie earned a spot on Nielsen’s list.
Also, just like last week, Hulu’s Criminal Minds finished in the top ten on the Acquired list.
Criminal Minds claimed another 637 million viewer minutes and appears to be re-establishing itself on the charts.
Photo: Disney+
When the Nielsen streaming charts began a few years ago, Criminal Minds was generally one of the top programs each week.
Paramount Plus reclaimed its rights for a time and muddied the waters a bit.
Now, the series is back on Hulu (along with Paramount Plus) and proving itself a draw again.
Photo: Disney
Still, Disney’s biggest (non-Bluey) triumph occurs on the Originals chart.
Percy Jackson and the Olympians continues its stellar run with another 529 million viewer minutes.
While the total represents a modest drop from last week, it reflects six weeks of episodes.
Photo: Disney
When a new series or season airs, consumers demonstrate a certain behavior.
They tend to save the final two or three episodes to binge at the end.
So, I expect a viewer uptick over the next two weeks on the Nielsen streaming ratings.
A Love Letter to The Bear
Photo: Hulu
Finally, we have the return of probably my favorite program last year, The Bear. I wasn’t alone in this thought process.
The Emmys lauded The Bear for Outstanding Lead Actor, Supporting Actor, and Supporting Actress in a Comedy Series.
Also, the series won for Best Comedy Series, which is strange because it’s…definitely not a comedy.
Photo: FX || The Bear
Anyway, season two of The Bear represents the pinnacle of television, and I wrote this article based on a single episode, Forks.
That’s how much the show moves me. As for everyone else, all the awards attention paid dividends.
(Photo: Courtesy of FX)
The Bear returned to the charts with 391 million viewer minutes. And I’m guessing all those people loved every second of it.
Seriously, my friends. Take a break from Bluey and watch The Bear!
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