Why Disney’s New ‘Encanto’ Collection Is So Special
‘Encanto’ took the world by storm when it debuted in 2021.
The movie centers around the importance of family and honoring the unique gifts that everyone has. Colombia–and the Madrigal family’s love for their home–also has a huge role in the movie. And Disney kept all of these focuses in mind when creating their new Encanto collection–check it out!
La Familia Madrigal Collection
Emilio Martinez, merchandising manager for Disney Consumer Products, talked to Disney Parks Blog about the love and cultural representation that went into Disney’s new Encanto collection–La Familia Madrigal.
Martinez’s job is to ensure that all fans are represented in the products he creates for Disney, and he took that duty very seriously when creating the new collection. The collection is inspired by the vibrant colors of the film and the country of Colombia.
The new collection celebrates “togetherness” and has something for everyone–kids, adults…even pets! To make sure the collection was as authentic as possible, a lot of research was done in collaboration with cultural consultants.
One item Martinez highlighted was the “La familia es todo” pullover. The item is one of few that Disney has which actually features the Spanish language.
You can shop the collection in stores and online at shopDisney. And we’ll continue keeping you updated on Disney’s newest releases, so stay tuned to MickeyBlog.com!
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Photo: Disney