Christine McCarthy Gives Further Insight Into Disney+’s Hulu Integration
The biggest news to come out of last week’s Q2 earnings call was the revelation that Disney planned to integrate Hulu into Dinsey+ to create a one-app experience.
The news was surprising to many, not only because Disney has long worried about how the mature content on Hulu would mesh with the family-friendly Disney brand, but because Disney does not fully own Hulu.
Under the current agreement, Disney currently owns 66% of Hulu, while Comcast owns the other third. This could change in 2024 when Disney has the option to buy Comcast out.
How The New Disney+ Will Work
In a Q&A session at the SVB MoffettNthanson Technology, Media & Telecom Conference, Disney CFO Christine McCarthy gave more insight into how the new “one-app” experience will work.
“So what Bob talked about on the — on our earnings call last week was putting a Hulu tile on Disney+. It’s not going to have all of Hulu content on there. It will have a lot of it. But a consumer who has Disney+ with that tile when it launches, can — doesn’t have to get out of Disney+ and go into Hulu to find content. It can go — it can stay in the Disney+ platform go into that tile, which is just like the Marvel tile or the Disney tile or the Pixar tile, you go into that tile. And then you can search for the content without having to go in and out.”
Interestingly, Christine McCarthy specifically mentioned that not everything from Hulu will be available within Dinsey+. These exceptions would likely revolve around third-party content and live offerings.
Eliminating Friction
In the end, the CFO stated that the new system was all about making streaming easier for the consumer. Disney also wanted to streamline their services.
“I have a fundamental belief that when you present friction to a consumer, it’s never the best experience. And so, eliminating this friction is just human nature. You’re not asking someone to do an additional step. You just stay there, if you want to pop out of whatever you’re watching on one of our other tiles into Hulu, you just don’t have that additional steps.”
With Disney+ and Hulu being combined into one library, the future of streaming is here. How that new process plays out, however, remains to be seen.
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