Disney Comes Out Tops In MBLM’s Brand Intimacy Study
The Walt Disney Company shared the exciting news that they have just been ranked No. 1 in MBLM’s Brand Intimacy Studio. This is the second time Disney has topped this list and for those unfamiliar, MBLM’s is the largest brand study based on emotions. The study analyzes how consumers bond with over 600 global brands.
Top 10 Most Intimate Brands According to MBLM’s Brand Intimacy 2022 Study
Its pretty need how the survey works as it uses artificial intelligence to study the emotional sciences behind brand performance. The 2022 Study included more than 1.4 billion words analyzed over 2021 to come up with their top ten list. As you can see from the infographic above, Tesla and Apple placed second and third in the study.
Disney is one of three entertainment brands featured on the list, the others being YouTube and Netflix.
Photo: Chesnot/Getty Images
“We are thrilled to share the next generation of the Brand Intimacy study,” said Mario Natarelli, managing partner, MBLM. “Leveraging big data and artificial intelligence takes the emotional science behind brand performance to the next level. This new methodology gives us broader and more real-time insights. We are now able to assess more authentic and vivid sentiment from consumers.”
Natarelli went on to say in a press release that Disney’s rise to the top of the list is indicative of the resilience of the media and entertainment industry during rather unprecedented times. ” The brand has demonstrated its ability to continue to resonate with consumers, and form deep intimate connections and relationships, even in a fragmented media landscape,” said Natarelli.
Image: Disney
The Brand Intimacy 2022 Study included more than 600 brands! Details regarding the findings will be released in three waves. The first where the top 10s (released today.) The second will be more in-depth industry insights across 19 categories. The third will cover unique brand features and perspectives.
To take a closer look at the official click here.
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