Magic Kingdom / Walt Disney World

It’s an Enterprising New Era for the PeopleMover

by Andra Limbaugh · December 7, 2021

The Tomorrowland Transit Authority Peoplemover has new sponsorship!

Enterprise Rent-A-Car has taken over sponsorship duties for the long standing fan favorite, replacing Alamo Rent-A-Car, who sponsored the attraction since 2005.

The new Enterprise logo is featured on the main attraction signage at the queue entrance as well as on the suspended sign under the inclined conveyor belts.

As of Tuesday morning, you can also spot the new sponsorship on the attraction’s Walt Disney World landing page and on the My Disney Experience app.

Did you know the PeopleMover is the only currently sponsored attraction in Magic Kingdom? (The new Enchantment fireworks show is brought to you by Pandora, but the show is not classified as an attraction.) The original sponsor at Walt Disney World was the Edison Electric Institute, followed by FedEx, who took over sponsorship of several Tomorrowland attractions during the land’s massive reimagining in 1994. In 2004, the sponsorship moved to Alamo where it remained until now. Alamo and Enterprise are both part of Enterprise Holdings, Inc.

Enterprise Rent-A-Car is poised to reclaim the multi-attraction sponsor role when Tomorrowland’s new Tron Lightcycle Power Run coaster opens. An opening date for that new attraction is still unknown.

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Tags: Enterprise PeopleMover Sponsorship Tomorrowland Tomorrowland Transit Authority PeopleMover TTA PeopleMover

Andra Limbaugh

Andra Limbaugh has a lifetime of Disney memories, going back to her first trip at 2 years old. Since then, she has taken Disney trips of all types, including with a large family, adults only, tiny babies, runDisney runners and a few ventures out west to Disneyland. There's no place she'd rather be than rounding the corner on Main Street, USA! Her favorite trips to plan for clients are first time visits. There's no greater joy than helping someone discover that Disney magic for the first time! Andra was born in Maryland but has called the east coast of Virginia home for the last 16 years. Along with her husband and 2 kids, she spends her time traveling, beaching, and enjoying her dream job!

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