LEGO and Disney Rank As Top Two Most Reputable Companies According To Recent Survey
According to a recent report with CNBC, LEGO and Disney have topped the list (for the fourth year in a row) of the world’s most reputable companies. Both companies have appeared in the Top 10 list every year since 2011.
According to the Reputation Institute who conducted the study, the high ranking is largely due to innovation, investment in staff training and a focus on quality. These forces combine to help LEGO and Disney maintain good reputations.
The survey went out to over 80,000 people in 15 countries and the data is found in its Global RepTrak Study with the company published last Tuesday.
LEGO topped the survey with a score of 78.9 out of 100 while Disney scored 78.1. Other companies that ranked in the top 10 included Rolex, Ferrari, Microsoft, Levi Strauss, Netflix, Adidas, Bosch and Intel.
During the survey participants where asked questions about how they perceived a company including products, governance, leadership and financial performance. Other key factors were how innovative the companies are and how they behave as a business in wider society!
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Source: CNBC