Disney and Audi Team Up For Rocket’s Rescue Run a New VR Experience for Car Riders
Soon your boring Uber ride from Walt Disney World Resort to Orlando International Airport could be a thing of the past. Several tech sites are abuzz today with the news that Disney is collaborating with Audi on a new virtual reality experience designed to entertain car riders with a fully immersive experience.
To showcase this saavy new offering, Disney Games and Interactive Experiences along with Audi offered a demo during this year’s Consumer Technology Association expo currently being held in Las Vegas. Using a virtual reality headset passengers can participate in Marvel’s Rocket Rescue Run. Featuring everyone’s favorite racoon from Guardians of the Galaxy, this VR offering mimics the car’s motion so that what’s happening in real life is happening in the virtual world. If the driver makes a turn, this will be incorporated into the twists and turns happening in the game. There’s also an interactive element with passengers shooting lasers at asteroids and droids while you coast along the highways in real life.
As part of the CES event, Audi announced a new startup called Holoride that it is investing in which will focus on bringing the in-car VR experience like the one showcased by Disney to Audi and other car manufacturers. During a demo video, a passenger is seen collecting points while stopped at a crosswalk with real pedestrians turning into characters in the game. Check it out here:
As you’ll notice from the video above if the car stops rapidly, starts rapidly, moves to the right or left- so does the game.
Holoride is expected to fully launch in February and Audi hopes to have these virtual reality experiences available to car riders over the next few years.
This is certainly a development that we here at MickeyBlog will be watching closely so keep following along for the latest news and updates.
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Feature image copyright Audi