Disney and Google Partnership Will Open Doors For Advertisers
In a world where technology is rapidly evolving, businesses are needing to keep up their marketing efforts in order to have their products and services seen. A new Disney and Google partnership will create new opportunities for many marketers.
Ad Partnership
The ad partnership between Google and Disney is going to allow advertisers to reach consumers more easily through Disney-owned services. One of the key strategies in doing this is to advertise across multiple platforms. For example, many people jump between viewing content on mobile devices, computers, and televisions. The new partnership will create opportunities for marketers to share their message across each of these various platforms and not lose viewership as individuals jump back and forth.
The Disney and Google Partnership holds much potential for Google Ad users. In addition to a devoted fan following, Disney has some of the most popular locations on the internet and television. The opportunity for advertisers to reach consumers via ABC, ESPN, Marvel, Pixar, Star Wars and other Disney sites and channels is mammoth.
Google’s Plan
“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens- everywhere,” said Phillip Schindler, Chief Business Officer at Google.
The Disney and Google Partnership was just recently announced so we are unsure as to when we can expect changes. However, keep following along with MickeyBlog and we will continue to bring you the best in Disney news and planning.
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