Marvel and Coca-Cola Team Up For Collectible Cans and AR Characters
The Walt Disney Company and Coca-Cola have teamed up to create Coca-Cola x Marvel: The Heroes — a new innovative collaboration featuring some of Marvel’s most popular characters.
The new limited-time campaign will see the world of Marvel brought to life with a cutting-edge consumer experience featuring exclusive, limited edition Coca-Cola pack designs showcasing 28-character illustrations.
Photo: Coca-Cola
The new line will debut collectible cans and bottles featuring Marvel’s heroes and villains animated in white, red, and black. Each can is also scannable and can bring its character to life through an AR extension on Coke’s website.
Marvel Fans Are in For a Treat
In addition to the collectible cans, the Coca-Cola x Marvel: The Heroes campaign will also give fans the exciting opportunity to win prizes, including a trip to D23: The Ultimate Fan Experience, a Disney Cruise, and Marvel movie screenings. Additionally, fans can win collectible influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions.
Photo: Coca-Cola
“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, said. “We took the traditional marketing paradigm and redefined it in the best way possible.”
The result, Hamilton says, is an “unprecedented campaign that taps into the power of the Marvel Universe” and “tells stories in a way that can only be done when Coca-Cola and Disney come together.”
A New Commerical Has Premiered
To kick off the campaign, Coca-Cola has released a new advertisement. In the clip, a woman accidentally puts the entire comic book world in danger.
“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola TM, added. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”
The Collectable Cans
In total, there will be 38 exclusive can designs included in the new Coca-Cola X Marvel: The Heroes campaign. These will include:
- Coca-Cola: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, War Machine
Photo: Coca-Cola
- Coca-Cola Zero Sugar: Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, Thor
Photo: Coca-COla
The exclusive Marvel cans debuted in stores yesterday.
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