Walt Disney Studios Reaches Multi-Year Agreement With Pixelworks
Walt Disney Studios and Pixelworks have agreed to a deal to bring a collection of TrueCut Motion graded titles to select home entertainment devices.
TrueCut Motion titles focus on the filmmaker’s original intent by eliminating motion playback anomalies while maintaining the desired brightness level. The titles also preserve the “authentic cinematic motion look and feel of the source.”
“At Disney, we are always looking for ways to elevate the viewer experience,” said Rachel Hutter, Head of Operations at Disney Studios. “TrueCut Motion technology brings a new level of creative reach to our filmmakers like never before.”
What Does TrueCut Do?
The award-winning TrueCut Motion technology gives filmmakers shot-by-shot motion grading tools that enable new visuals for storytelling. Additionally, the technology corrects motion anomalies that are common with very bright consumer display devices. The TrueCut Motion technology then ensures that the creative choices are precisely mastered into the source material, delivering the content with “unparalleled quality.”
TrueCut motion has been previously used by James Cameron, who lauded the technology.
“Disney once again is extending the boundaries of the home cinematic experience, empowering its filmmakers to delight their audiences, and we are proud to be a part of it,” said Richard Miller, GM of TrueCut Motion at Pixelworks.
Pixelworks Stock is Up
Since the agreement was announced, shares in Pixelworks, Inc. (PXLW) are up 44% to $2.17 a share. According to Benzinga Pro, more than 54 million shares have been traded today.
This is a massive change from the average 177,000 sold per day over the last 100 days.
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