Disney Is Considering Adding Shopping and Gaming Experiences to Disney+
The Walt Disney Company is considering launching shopping and gaming experiences on Disney+ and it wants advertisers to get involved.
As the Mouse House continues to strive toward profitability in streaming, it may turn to new innovative methods to increase ad revenue.


Photo: Verizon
“The world of advertising experiences on AVOD is an important place to be involved in,” Rita Ferror, president of Disney Advertising Sales, told Variety.
Streamers Compete For Ad Dollars
As the streaming wars rage on, streamers are increasingly looking for ways to increase ad dollars.
Amazon, for example, is expected to debut a new ad-supported tier to Prime Video subscribers in early 2024.


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Meanwhile, Netflix plans to offer advertisers new offers, including QR codes, sponsorships tied to specific titles, or even a live stream.
Disney Continues to Expand Ad Opportunities
Since launching its ad-supported version of Disney+ last year, Ferro says its client base has boomed. Initially, there were about 100 sponsors in the United States, while today, there are more than 1,000 worldwide.
In the last 11 months, Disney+ has also seen a 35% increase in time spent on the platform and roughly 50% of new subscribers choosing the ad-supported tier.


Photo: English Jargon
The rollout of Disney’s new “one-app” experience, which combines the libraries of Disney+ and Hulu, is expected “to really drive engagement even further,” according to Ferro.
Since launching its ad-supported tier, Disney has continued to increase opportunities for advertisers. Initially, commercials had to be 30 seconds in length. Now, advertisers can run ads that last 15 seconds or even 90 seconds. Disney has also begun to create content packages with similar seasonal themes that advertisers can sponsor.


Photo: Disney+
A package connected to the holiday season, for example, sold out after only a month.
All Eyes on Las Vegas
According to Ferro, Disney will use its presentation during the annual CES conference in Las Vegas to reveal “what the next level of ad innovations will be.”


Photo: CES
That presentation is expected to take place on January 10. Until then, we will have to wait.