‘Elemental’ Passes ‘Encanto’ At The Box Office
Following the release of Pixar’s latest film Elemental, much ink has been spilled about what has gone wrong with the once infallible studio. Pixar has struggled mightily at the post-pandemic box office, with Lightyear bombing last year, and Elemental struggling to break even.
Disney and Pixar-defenders have blamed the pandemic for the studio’s recent struggles, arguing that audiences have been conditioned to wait for Pixar films to hit Disney+. Even Bob Iger acknowledged that Disney’s pandemic strategy has hurt the brand.
“There were three Pixar releases in a row that went direct to streaming, in part because of — mostly because of COVID. And I think that may have created an expectation in the audience that they’re going to eventually be on streaming and probably quickly, and there wasn’t an urgency,” Iger said.
As it turns out however, Pixar’s demise may be overstated.
‘Elemental’s’ Comeback
Following a disappointing opening, Elemental seems to have rebounded at the box office.
The film currently holds a CinemaScore of “A”, and has now passed the $300 million mark at the global box office.
With a $200 million budget, Elemental will not even come close to earning a profit. With that being said, the studio can take some encouragement, and perhaps solace from momentum the film has gained.
In fact, Elemental has now grossed $260 million globally, meaning it has now passed the box office gross of Encanto.
Following In ‘Encanto’s’ Footsteps
Released in 2021, Encanto was an original story from Walt Disney that was released just as the country was coming out pandemic. The film opened to a disappointing $29 million, but managed to hold up well, eventually bringing in $259 million.
Propelled by the smash hit “We Don’t Talk About Bruno”, the film became a massive sucess on Disney+.
While Elemental will likely not be the streaming hit that Encanto was, Pixar can take hope from the film’s success. Maybe, the studio isn’t has far from a comeback as many have feared.
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