Asad Ayaz Named The Walt Disney Company’s First-Ever Chief Brand Officer
Bob Iger announced today that Asad Ayaz has been named the first-ever Chief Brand Officer of The Walt Disney Company, effective immediately.
This is a new role that will have Ayaz reporting directly to Iger. Ayaz will be “responsible for stewarding and elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences”.
“Asad is an exceptional creative leader with a deep understanding of what Disney means to millions of people around the world,” Iger said. “His taking on this role is particularly noteworthy and consequential as we commemorate our historic 100th anniversary, and I am confident that his strategic, operational, and creative prowess, along with his profound passion for Disney, will make him an outstanding steward of our stories, characters, brands, and franchises.”
According to Disney, “Ayaz is an 18-year Disney veteran, who has developed and led marketing campaigns for some of the most successful film releases in history, including Lucasfilm’s Star Wars: The Force Awakens, Marvel Studios’ Black Panther, and 20th Century Studios’ Avatar: The Way of Water. Additional campaigns Ayaz has spearheaded include Disney’s live-action hits Aladdin and The Lion King, Walt Disney Animation Studios’ Frozen 2 and Encanto, Pixar’s Toy Story 4 and Turning Red, and 20th Century Studios’ Free Guy and Prey, along with Disney+ hit series including The Mandalorian, WandaVision, Obi-Wan Kenobi, and Loki, among many others. In all, Ayaz has led the campaigns for the most-watched films on Disney+ and Hulu, and 13 of the top 15 box office debuts of all time, including six opening weekends over $200 million, as well as the biggest worldwide debut of all time for Avengers: Endgame, which earned over $1.2 billion in five days.”
“Throughout both my early life and my time at the company, I’ve marveled at the power of Disney’s storytelling, experiences, and simply the name itself to inspire people and resonate through generations,” said Ayaz. “I am immensely grateful to Bob for entrusting me with this opportunity, and I’m excited to work with the amazing teams around our company to highlight all the things that make Disney exceptional and ensure that we continue to create those meaningful connections with audiences for many more generations to come.”
Ayaz will continue as President of Marketing for The Walt Disney Studios.
Stay tuned for all of the latest Disney news.
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Source: Disney