Disney Wins The Super Bowl
While judging an individual Super Bowl commercial is largely a matter of personal preference, every year there seem to be commercials that are dubbed winners and losers.
Since the Super Bowl is the most watched television event of the year, company’s look to make a splash and air their best commercials. From movie stars, to candy spokesmen, this year was no different.
The Most Effective Super Bowl Commercial
Now that dust has settled, insiders and advertising analysts are ready to declare a winner- Disney.
For their Super Bowl commercial, Disney relied on its arenol of famous characters. From Steamboat Willie to Avatar: The Way of Water, the company showcased the magic that it has delivered for 100 years.
In a Super Bowl that was packed with movie star ads, Disney’s wide breath of stars shown brightest.
How The Ratings work
System1, a specialist in advertising effectiveness, has released their official post-Super Bowl commercial rankings and declared Disney’s 100 anniversary celebration commercial as the most most effective commercial of 2023.
System1 measures the impact of ads by measuring viewers’ second-by-second emotional responses advertisement. The platform then gives commercials a rating of between 1 and 5.9 stars based on their effectiveness. For context, usually only 1% of ads receive a 5-star score.
Of all the commercials to air during the Super Bowl, only Disney was able to achieve the coveted 5 star rating, earing a score of 5.3 stars.
Top Five Most Effective Commercials
If you are interested to see how the other Super Bowl commercials compared, here is a look at the five most effective commercials according to System1.
1) Disney- Disney100 Special Look (5.3 Stars)
2) M&Ms- Back For Good (4.8 Stars)
3) T-Mobile- New Year. New Neighbor (4.7 Stars)
4) Amazon- Saving Sawyer (4.4 Stars)
5) Jeep- Electric Boogie (4.3 Stars)
So what do you think? Did Disney have the best commercial? Let us know your thoughts below!
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