Newsweek Names Funko.com One of America’s Fastest Growing Online Collectibles Shops
Funko, Inc, makers of the belove POP! vinyl collectible figures is getting accolades form Newsweek who recently called the company “one of America’s fastest growing online stores.” This distinction was given as part of Newsweek’s annual ranks of the Fastest Growing Online Shops for 2022. You can check out the complete list here.
In conjunction with a research firm called Statista, Newsweek ranked online stores based on three factors: revenue growth, technical details of the sites (loading time, mobile optimization etc.) and how long consumers spend on the site. Funko was recognized in the Collectibles category with demonstrated growth that is “extremely high.”
“It’s an honor for the team to be recognized for our direct-to-consumer growth by such an esteemed publication like Newsweek,” said Johanna Gepford, Senior Vice President for the Direct to Consumer business. “The community we’ve cultivated through our direct-to-consumer channel has strengthened our brand and enhanced our status as a go-to destination for pop culture collectibles.”
Throughout the pandemic, Funko increased investment in its Direct to Consumer model and expanded its connection with fans outside of traditional retail stores and 3rd-party sellers. Funko now offers thousands of productions on Funko.com, FunkoEurope.com, and Loungefly.com.
Funko collectibles represent a wide variety of pop culture favorites including major league sports, box office hits and music megastars. The company continues to have a mighty impressive portfolio of licensing partners across television, movies, gaming, anime, sports and music. This includes Disney, Marvel, Star Wars, Pixar and more!
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