‘Taylor Swift: The Eras Tour’ Dominates on Disney+
On March 14th, Disney+ changed its entire front page to highlight its newest addition.
Disney spent $75 million to guarantee that it would be the exclusive home to Taylor Swift: The Eras Tour.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-30.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-30.jpg)
Photo: Taylor Swift
We just learned how much Disney+ benefited from this decision, and it’s a mind-blowing number!
Yes, Taylor Swift: The Eras Tour has absolutely dominated during its first three days on Disney+. Here’s what we just learned.
Everyone Loves Taylor Swift
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-1.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-1.jpg)
Photo: Taylor Swift
Over the years, Disney+ has proven to be a shockingly good streaming service for musical content.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-2.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-2.jpg)
Photo: Taylor Swift
The streamer has launched Elton John: Farewell from Dodger Stadium, Black Is King: A Film by Beyoncé, and The Beatles: Get Back.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-28.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-28.jpg)
Photo: Taylor Swift
All these titles performed admirably and even won major awards, including the final piece in Elton John’s career EGOT.
Still, I suspect that on some level, most Disney fans recognized the pop culture significance of The Eras Tour.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-26.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-26.jpg)
Photo: Taylor Swift
I cannot think of another time when such a hot musical commodity arrived on a streaming service at such a perfect time.
Perhaps the only legitimate comparison is Hamilton on Disney+, which speaks volumes about how well-programmed this service is.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-18.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-18.jpg)
Photo: Taylor Swift
There’s something for everyone on Disney+, but that was especially true over the last 96 hours.
Even casual fans expected The Eras Tour to draw a crowd, and that’s why the beloved music artist took over the Disney+ home screen.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-19.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-19.jpg)
Photo: Taylor Swift
Still, I don’t think anybody was quite ready for the kind of performance that The Eras Tour managed.
Let’s Talk Hard Numbers
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-20.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-20.jpg)
Photo: Taylor Swift
According to Disney’s official press release, The Eras Tour has already become the top music film EVER on Disney+.
By Disney’s internal calculations, fans watched the film 4.6 million times (!!!) in just three days.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-16.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-16.jpg)
Photo: Taylor Swift || Acoustic Set
Overall, Disney suggests that its subscribers spent 16.2 million hours watching The Eras Tour.
Now, those of you who read MickeyBlog’s Nielsen Streaming Ratings articles may be a bit confused.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-15.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-15.jpg)
Photo: Taylor Swift
That 16.2 million number may look a bit low. Well, that’s only because Nielsen lists minutes watched.
Disney’s press release shows hours watched. So, we should multiply this number by 60 to put it in recognizable terms.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-14.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-14.jpg)
Photo: Taylor Swift
This quick calculation indicates that fans spent 972 million viewer minutes watching The Eras Tour…in just three days.
During the most recent Nielsen ratings, Bluey was THE most-watched program on streaming, with 1.173 billion viewer minutes in a week!
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-13.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-13.jpg)
Photo: Taylor Swift
If we double The Eras Tour to give the film (almost) a full week, its total soars to 1.944 billion viewer minutes.
Are you getting the picture now about how massive this movie is on Disney+?
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-12.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-12.jpg)
Photo: Taylor Swift || Acoustic Set
What Happens Next?
Obviously, The Eras Tour won’t sustain this kind of momentum for more than a few days, but it’s also not going away anytime soon.
With a run-time of three and a half hours, the Taylor Swift concert movie requires a significant time investment.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-05.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-05.jpg)
Photo: Taylor Swift
I suspect more casual fans will take their time in watching the show.
Meanwhile, the more obsessive fans (like my wife) will keep The Eras Tour on a loop for weeks to come.
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-08.jpg)
![Taylor Swift The Eras Tour (Taylor's Version) Eras Tour Concert Movie](https://mickeyblog.com/wp-content/uploads/2024/02/Taylor-Swift_-The-Eras-Tour-Taylors-Version-Eras-Tour-Concert-Movie-08.jpg)
Photo: Taylor Swift
In short, this film has already justified Disney’s $75 million investment, and it’s only been out for five days!
This is Taylor Swift’s world, and we’re all just living in it.
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