Disney Launches Create 100 — A Global Campaign To Support Make-A-Wish
Yesterday, The Walt Disney announced that it was launching Create 100, a global celebration of creativity to mark 100 years of Disney storytelling.
The campaign will see some of the world’s most famous visionaries and creators of fashion, music and art, donate items, artwork, and experiences inspired by their personal connection to Disney’s stories and characters in order to benefit Make-A-Wish.
To launch the campaign, Disney is also donating $1 million to Make-A-Wish.
“Disney’s timeless stories and characters have made an indelible mark on pop culture around the globe, transcending borders, industries, and generations,” said Tasia Filippatos, President, Consumer Products, Games and Publishing. “We couldn’t think of a better way to honor 100 years of Disney storytelling than by collaborating with this outstanding collective of visionaries in support of Make-A-Wish.”
Mickey Arrives in London
As part of the campaign’s launch, Disney worked with Virgil Abloh Securities to reveal a six-foot structural sculpture of Sorcerer Mickey from Disney’s Fantasia at the Royal College of Art in London. The life-size piece is titled ‘Structural Sorcerer — a Sorcerer’s Apprentice Mickey Sculpture’ was commissioned by Disney and designed by ALASKA ALASKA.
“Paying homage to the everlasting legacy of Virgil Abloh, the Sorcerer’s Apprentice Mickey sculpture takes inspiration from his work on the grid furniture series and the Mickey Mouse illustration he created in 2018 in celebration of Mickey Mouse’s 90th birthday,” said the late artist’s wife, Shannon Abloh.
Upcoming Auctions
More incredible artwork, items and experiences, as well as the stories behind them, will be revealed throughout the summer. According to Disney, the items coming to auction will include:
“Everything from musical elements to comic books to recreations of iconic movie props and more from renowned talent such as global icon Beyoncé, famed French fashion designer Christian Louboutin, Italian Global Creative Director for Swarovski Giovanna Engelbert, Chinese virtuoso pianist Lang Lang, American fashion pioneer Tommy Hilfiger, and Brazilian artist Vik Muniz.”
Global partners including Adidas, Pandora, and Coach will also contribute one-of-a-kind pieces to the celebration.
“Make-A-Wish was born out of the kindness and generosity of community members who saw the power that wishes have to forever change the lives of wish kids, their families and everyone involved,” said Leslie Motter, president and CEO, Make-A-Wish America. “Through Create 100, Disney has come up with an innovative way to bring together some of the world’s most iconic creators and artists to be part of the community that makes wishes possible.”
For more information on Disney’s ongoing partnership with Make-A-Wish visit: https://wish.org/disney
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