CAMP Introduces First Disney-Themed Experience: Mickey & Friends x CAMP: An Extra Big Adventure
CAMP, the Family Experience Company, will open its Magic Door to its newest themed experience, “Mickey & Friends: An Extra Big Adventure,” on May 28. This interactive, larger-than-life collaboration is the first of several Disney-themed experiences that CAMP will launch in 2022 at the 5th Avenue flagship store located at 110 5th Ave. and will travel to other CAMP locations later this year and beyond.
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Launched in 2018, CAMP creates immersive retail experiences that inspire and engage families through a unique combination of play, product, and programming. CAMP operates eight retail locations in Connecticut, Massachusetts, New Jersey, New York, and Texas and is expanding to Los Angeles, California, in April.
“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” says Ben Kaufman, CAMP’s Co-Founder and CEO. “There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the team at Disney has been a dream come true.”
Behind CAMP’s signature Magic Door is an immersive experience where families will be guided by a CAMP Counselor through a narrative-driven adventure, packed with plenty of Disney and CAMP magic. Guests will climb, slide, bounce, and dance their way through a unique themed environment. With plenty of interactive entertainment and numerous photo opportunities, the experience will be unforgettable family fun, the way only Disney and CAMP could provide.
In addition to the experience, Mickey & Friends merchandise will be available for sale within the experience and on CAMP.com, including cozy clothes and blankets from Barefoot Dreams, train sets from Brio, drinkware from Corkcicle, jewelry from Baublebar, toys from Green Toys, and more. For more info visit camp.com and follow @campstores.
CAMP is a Family Experience Company that helps answer the question, “What should we do today?” through a unique combination of retail and media. Launched in December 2018, CAMP operates eight retail locations in Connecticut, Massachusetts, New York, New Jersey, and Texas, and serves families everywhere via its digital platforms.
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Source: D23