Hulu on Disney+ Officially Launches For Bundle Subscribers
As Disney continues to dive head-first into the streaming era, the company is making it easier for consumers to find all their favorite shows with the integration of Hulu into Disney+.
After testing the integration in beta mode since late last year, Hulu on Disney+ officially launched today in the United States for Disney Bundle subscribers today.
That means that bundle subscribers will now have the full Hulu on Disney+ experience, which will only make the streaming experience easier for fans.
“Engagement, Retention, and Happy, Happy Subscribers”
The goal, says Joe Earley, President of Direct-to-Consumer Disney Entertainment, is, “Engagement, retention, and happy, happy subscribers.”
“What’s thrilling about the full launch of Hulu on Disney+ is we’re reducing friction for Bundle subscribers,” Earley said. “During the beta, the Hulu content was purposefully isolated to the Hulu Hub, but now it will be fully integrated into Bundle subscribers’ homepages.”
Not only will the combination of the Hulu and Disney+ libraries make finding content easier for Disney’s streaming subscribers, but it will also drive more engagement.
“It’s going to be exciting for titles like ‘The Bear,’ ‘Shōgun,’ and ‘Only Murders in the Building.’ During the beta, we saw these titles performing really well with subscribers who typically had been watching more Disney+ content,” Earley said. “I can only imagine what’s going to happen now with increased discoverability and integration on the homepage.”
The “Most Extensive” Technical Advancement to DIsney+
More than just adding Hulu’s library to Disney+, the updated app includes significant advances in personalization, viewing experience, and even the search feature.
“In fact, this launch represents the most extensive technical advancement to Disney+ and our streaming platform since we launched Disney+ over four years ago,” explains Aaron LaBerge, President & CTO of Disney Entertainment and ESPN.
“As is often the case, making something simple, elegant, and easy for consumers can be quite complex behind the scenes.”
Parental Controls and Content Settings
Disney is keenly aware that the influx of more adult-oriented content onto Disney+ has its share of pitfalls. To ensure that families have control over what their children can watch, the new Hulu on Disney+ app has safeguards in place for families.
“We know that consumers want ‘kid time,’ ‘we time,’ and ‘me time.’ Hulu on Disney+ now offers all of that and gives viewers options for their experience with parental controls and content settings,” said Earley.
As part of the launch of the new Disney+, subscribers have been met with a new logo, color pallet, and orchestral mnemonic created by Academy Award-winning composer Ludwig Göransson.
“The color is named Aurora, both for the aurora borealis but also as an homage to Princess Aurora,” Earley said. “It’s beautiful, a bit more adult, and signals a change.”
With the integration of Hulu into Disney+, Disney streaming has officially entered a new era.
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