Taylor Swift Continues to Break Records
Another day, another record fell to Taylor Swift.
The Walt Disney Company announced today that Taylor Swift: The Eras Tour (Taylor’s Version) has become the most-watched music film ever released on Disney+, with 4.6 million views.
Thank you for an ✨enchanting✨ weekend.
Taylor Swift | The Eras Tour (Taylor’s Version) is the #1 music film ever on Disney+ based on views in its first 3 days. pic.twitter.com/3rxh4RPJQH
— Disney+ (@DisneyPlus) March 19, 2024
In total, Swifties watched 16.2 million hours of the blockbuster concert over the past weekend. Disney determines the number of views as the total hours streamed divided by runtime. In this case, The Eras Tour was a 3.5-hour concert.
A Historic Debut
Interstingly, Disney reported the viewership numbers based on the first three days of streaming. Traditionally, the company has used five days to measure the premiere window.
Other Disney+ connect and music events that were bested by Swift included Elton John: Farewell Dodger Stadium, Black Is King: A Film by Beyonce, and The Beatles: Get Back. The addition of the Taylor Swift concert to Disney+ was one of the company’s big announcements when it reported its Q1 earnings.
Unlike many of those specials, The Era Tour also had a widely successful theatrical run. In total, the film became the second highest-grossing concert film ever, bringing home $262 million.
The Concert Features Additional Bonus Material
The Disney+ version of the concert event featured an additional performance of “cardigan” as well as four additional bonus songs — “Maroon”, “Death by a Thousand Cuts,” “You Are in Love,” and “I Can See You.”
Taylor Swift: The Eras Tour (Taylor’s Version) is now streaming exclusively on Disney+.
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