Bob Iger Video Message and New Advertiser Offerings Kick Off Tech And Data Showcase
Just yesterday, Disney held its annual Tech and Data Showcase for advertisers at CES in Las Vegas.
The fourth annual event kicked off with a video opening from company CEO, Bob Iger and exciting new ad offers.
Iger shared:
We know from a century of experience that when we marry our exceptional creativity with our relentless commitment to innovation, the results are never less than extraordinary. The possibilities before us have never been more exciting and I’m so pleased for you to hear from the team today about the trails they’re blazing.
Disney Advertising
After Iger’s video kick off, Disney Advertising President Rita Ferro took the stage and shared various initiatives across content, advertising, and technology.
These ads are a key element to Disney meeting its goal of turning a streaming profit by the end of 2024. While the company can implement price increases, ad revenue will take off some pressure to get more subscribers.
Disney+ flagship reached 150 million global subscribers in the most recent quarter.
Ferro shared that half of new Disney+ subscribers are choosing the cheaper, ad-supported version. She noted that the view times on the ad-free and ad-supported tiers are almost the same. and this “speaks to the combined quality of our user experience, our content and our advertising.”
In addition, the company also announced several new offerings for advertisers including Disney’s first “shoppable” experience, Gateway Shop. They also have new partnerships with Innovid and Lucid Impact Measurement by Cint.
Disney announced the debut of a new tech-enabled product called Magic Words allowing brands to target specific moments and images from across the company’s various platforms.
The Magic Words feature is in its early phases and should be available by the end of this year.
Stay tuned and be sure to follow along with MickeyBlog to stay updated on this and all things Disney.
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Feature Photo and Article Source: Deadline