Disney and TikTok Are Teaming Up To Create a Disney100 Hub
In honor of The Walt Disney Company’s 100th anniversary, Disney and Tiktok are teaming up to create a first-of-its-kind destination within TikTok.
Disney fans will be able to watch Disney brand videos, play daily Disney trivia, create their own videos with Disney music and effects, and even collect and trade “Character Cards” to unique “unique profile frames” in a Disney100 hub.
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” said Nicole Iacopetti, Global Head of Content, TikTok.
“We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
Disney Has A Massive Presence on TikTok
The Walt Disney Company already has a massive presence on TikTok, with over 150 million followers across Disney-operated accounts.
@disneyanimation 100 years of stories. 100 years of magic. 🧚🪄✨ Once Upon A Studio, a new Original short film, premieres on ABC during “The Wonderful World of Disney: Disney’s 100th Anniversary Celebration!” on October 15 at 8/7c. #Disney #Disney100 #D100 #OnceUponAStudio #MickeyMouse ♬ original sound – Walt Disney Animation Studios
In total, more than 48 handles will participate in the four-week activation. Participating handles include Pixar, Satar Wars, Marvel, ESPN, and Disney Parks.
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” said Asad Ayaz, Chief Brand Officer of The Walt Disney Company. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
Additionally, TikTok is creating a special Disney100 playlist featuring some of Disney’s biggest hits. Fan-favorite films, including Cinderella, The Lion King, High School Musical, and the upcoming film Wish, will all have songs featured on the playlist.
Disney Joins TikTok Plus Premiere
Finally, in addition to the launch of the Disney100 hub, Disney will also become a TikTok Pulse Premiere publisher. This will allow advertisers the ability to deliver ads adjacent to Disney’s content on users’ For You feed.
As always, continue to check back with MickeyBlog. We will continue to bring you updates on all the news coming out of the Disney100 celebration!
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