Hulu Launches ‘Animayhem’ — Your Animation Destination!
Hulu is upping its animation game with the launch of Anamayhem, a new sub-brand focused on adult animation and anime.
The new centralized hub is meant to capitalize on Hulu’s already popular lineup of adult animation and anime shows. According to the streamer, series such as American Dad, Bob’s Burgers, Family Guy, Futurama, and King of the Hill already rank in the service’s top 10 shows based on hours streamed.
Photo: Hulu
The Number One Offering In Adult Animation
In fact, so far this year over one billion hours of adult animation and 288 million hours of anime have been streamed on Hulu.
“When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they’re already here,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity, in an interview with Variety.
Image: Hulu
“Creating this brand was really the brainchild of our leadership, Shannon Ryan, who runs marketing for Disney Entertainment Television, and Joe Earley, the president of D2C,” Gruner continued. “It quickly picked up momentum throughout the whole company. All the teams really shared the enthusiasm around that because it’s such a unique opportunity to give fans what they want.”
Hulu currently hosts 46 adult animated series, which adds up to 2,600 episodes. Additionally, the service has 272 anime series totaling 18,400 episodes.
More New Animation On The Way
The launch of Animayhem comes two weeks ahead of the July 24 debut of a new season of Futurama. Hulu has also ordered a revival of King of the Hill.
Photo: Also Hulu
“I would say that this brand really cements Hulu as the ultimate streaming destination for animation and we’re not going to achieve that with single title campaigns,” Gruner said. “This is truly an intersection with our original programming and our library.”
Coming to Comic-Con
Following the launch of Animayhem, Hulu will bring Hulu: Animayhem: Into the Second Dimension to San Diego Comic-Con.
The experience will allow fans to feel as if they have entered the world of their favorite animated shows. According to Gruner, this exhibit is not the only way that Hulu plans on connecting with fans.
“I would say that this brand really cements Hulu as the ultimate streaming destination for animation and we’re not going to achieve that with single title campaigns,” Gruner said. “This is truly an intersection with our original programming and our library.”
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