Like a Good Neighbor, State Farm and Disney Are There!?
Disney took to social media and Good Morning America this week to announce a new partnership with State Farm. This new, multi-year relationship will span across Disney Parks and Resorts and Disney Advertising Sales businesses.
In a statement Disney said that both brands (which are over a century old) share similar values including being good to neighbors and helping others fulfill their dreams! Born just one year apart, State Farm and Disney are both, both deeply rooted in fostering a sense of community, improving lives and giving back. These common values will drive how the relationship comes to life over the coming years.
So how will we see this relationship manifest? We do know that earlier this year, consumers will notice collaborations and exciting events sponsored by State Farm including the Disney Dreamers Academy at Disney World. There will also be a Good Neighbor Month celebration in September and State Farm will also sponsor the 2023 Walt Disney World marathon.
According to Disney, State Farm will also sponsor two venues at Walt Disney World Resort including State Farm Waterview Park at Disney Springs and State Farm Field House at the ESPN Wide World of Sports Complex.
“State Farm is honored to team up with Disney to create exciting new experiences and opportunities that are only made possible with a good neighbor and a little magic,” said Rand Harbert, chief agency, sales & marketing officer at State Farm. “Both brands strive to help people realize their dreams. Together, we’ll work to do good and spread joy in communities across the country.”
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Oh, and as you may have noticed from one of the images above, State Farm are also the NEW presenting sponsors of the Disney Parks planDisneyPodcast and the presenting sponsor of the “Five Fantastic Things to Watch This Weekend” segment on D23!
“Our long-standing collaboration with State Farm represents the epitome of best-in-class relationships,” said Rita Ferro, President Disney Advertising Sales. “The creative executions our two brands have deployed across our media businesses throughout the years consistently raise the bar, and we’re excited to extend that relationship across several parts of our company in unique ways.”
Over the weeks ahead, both Disney and State Farm will reveal more about the exciting partnership and what it means for the future.
Readers are encouraged to keep following along with MickeyBlog for further Walt Disney World news and updates.
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