Disney Launches 10th Annual Magic of Storytelling Campaign
Disney is kicking off its 10th annual Magic of Storytelling campaign in conjunction with First Book, a nonprofit organization that puts free or affordable books and resources into the hands of educators who help children in need.
Magic of Storytelling ensures that all young people have an opportunity to believe in possibilities, build new skills, and create the future they imagine. The campaign will last from February through March and will be brought to life through the dynamic voices of storytellers and talent from some of Disney’s most beloved books, series and movies.
To spearhead the campaign, fan-favorite Disney actors will be sharing storytime videos. Guests can also learn storytelling tips from beloved Disney creators including author Julie C. Dao (Broken Wish) and Jennifer Colonita (Go the Distance: A Twisted Tale) on the importance of always having a notebook handy!
So how can you help? Head over to shopDisney for “Buy a Book, Give a Book.” For every book purchased on shopDisney.com, now through December 31, 2022 Disney will donate a book to First Book. Buy a Book, Give a Book helps inspire reading and a love of storytelling while encouraging sharing with others.
Visit MagicOfStorytelling.com to find out how you can help Disney and First Book provide even more books to kids in need.
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