Lexus Debuts Marvel Collaboration With Custom Vehicles for Upcoming ‘Eternals’
With the newest MCU film just on the horizon, Marvel’s first family has come to life in a brand new way as Lexus debuts a Marvel collaboration for the upcoming Eternals film; and they are awesome!
The automobile giant has partnered once again with one of the world’s biggest studios to bring fans incredible custom-wrapped vehicles to commemorate Marvel’s long-awaited Eternals film as Lexus debuts their Marvel collaboration.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
The vehicle manufacturer has developed ten unique creations that pay tribute to the ten different Eternals characters; with each design exemplifying the uniqueness inherent in these incredible characters.
Lexus Vice President of Marketing, Vinay Shahani, noted the excitement regarding these custom vehicles, and Lexus debut Marvel collaboration by stating, “We’re excited to bring the ‘Eternals’ partnership to life with these custom wrapped vehicles.”
Source: Insider.com
Shahani continued, “just as each Eternals character has a distinct style and set of capabilities, so does each character-themed Lexus.”
Let’s highlight every vehicle in the line, and explore these magnificent pieces!
Ajak
Source: Lexus
The First custom wrapped vehicle is a Lexus Gx 460; based around the character of Ajak; portrayed by Salma Hayek.
This very maternal character is shrouded in her wisdom and compassion, with her very apparent love for the humanity she protects; pairing her with one of the most SUVs, the Gx 460 was a perfect compliment to her stable wisdom and capability.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
Lexus custom wrapped vehicle is greatly inspired by Ajak’s design in the film; highlighting the bright blue that is present throughout her costume, with the gold accent pieces and illuminated grill perfectly embodying the power that emanates through the Eternal.
Druig
Source: Lexus
Partnered with the Lexus GX 460 is one of the more mysterious characters that have been shown throughout the Eternals promotional campaign; Barry Keoghans’ Druig.
Standing out for his clear uniqueness in comparison to his fellow Eternals, the dark and enigmatic Druig boasts immense strength and stamina that make the GX 460 the perfect compliment.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
One of Hollywood’s great young actors, Keoghan brings charisma in spades to the rebellious-natured role that he portrays in the upcoming film; with his outsider style possibly signifying his place in the dysfunctional family unit the Eternals have become.
Gilgamesh
Source: Lexus
The custom-wrapped masterpieces continue with the Lexus LX 570, honoring Don Lee’s Gilgamesh in the upcoming Eternals film.
The Lexus LX 570 is the perfect choice to represent the biggest, and strongest Eternal, as Gilgamesh is defined by his nature as an unmoveable fighting force; anchoring the cause of the Eternals with his incredible power.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
Gilgamesh has been shown as one of the fiercest physical fighters of the ten, and Don Lee has perfectly encapsulated that fierceness in his performance.
Ikaris
Source: Lexus
Lexus signature Luxury Sedan, the LS 500 F Sport is the perfect canvas for this Ikaris inspired design; with the physical and tactical leader of the Eternals brilliantly represented through this flagship model.
The deep royal blue of the design and gold complemented accents perfectly encapsulate the feel of Ikaris regal design; with the vibrant gold laser beam on the side of the wrap paying homage to perhaps the character’s coolest abilities.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
Richard Madden brilliantly plays the super-powered Eternal, whose mighty strength has been one of the standout features of the film’s promotional campaign.
Kingo
Source: Lexus
Was there any better choice for the bold, powerful, and stylish Kingo than the Lexus IS 350 F Sport? Perhaps no car could better exemplify what Kumail Nanjiani brings to the role that his beauty of a vehicle.
The same car that the actor plays in the Russo Brothers directed Lexus “Parking Spot” commercial, vibrant purple, and gold color scheme so brilliantly exudes the same charm and style that we’ve seen from the Eternals Kingo; who is every part fierce and flair.
The comedy capabilities will undoubtedly shine through Nanjiani’s performance, and breathe life into one of the more interesting characters in the film.
Makkari
Source: Lexus
For the Eternal known for her super speed, the Lexus RC F Track Edition was the perfect vehicle; Makkari’s power making her one of the fastest in the MCU, there was no better accomplice than one of the best performing Lexus models.
The beautifully wrapped RC F shows off the reds and greys that define Makkari’s look in the film while also sporting that signature gold piping the Eternals so wonderfully represent.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
Portrayed by Lauren Ridloff, Makkari will represent the MCU’s first deaf character in the universe, and perhaps the first deaf superhero to ever reach the big screen; representing a massively important moment in the history of the Marvel universe.
Phastos
Source: Lexus
One of the most technologically advanced Lexus’ on the market, the LX 570 was. perfect fit for the technological Savy Phastos’ played by Brian Tyree Henry.
The blueish purple and grey tones present in this wrap so wonderful pay an homage to the fantastic design of Phastos suit in the film; both displaying the subtlety of it, while never sacrificing its magnificence.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
Phastos has been seen forming weapons in the Eternals trailer, but his fierceness doesn’t take away from his humanity; as Phastos is not only MArvels first LGBTQ+ character but is also the deeply committed family man of the team.
Sersi
Source: Lexus
Elegant, beautiful, and incomparably strong; Lexus immensely powerful RC F never sacrifices its elegance and charm, in the exact same way as Eternals Sersi.
The vibrant green fades into a grey base, representing Sersi’s displayed ability to transform matter, the RC F creates an awesome visual representation for fans of the character.
(L-R): Ikaris (Richard Madden) and Sersi (Gemma Chan) in Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
Portrayed by Gemma Chan, Seris is the emotional heart of the film, acting as perhaps the audience vehicle for the story; bridging the gap between the century-old Eternals existence, and the modern-day MCU.
Sprite
Source: Lexus
The Eternal known as Sprite is defined by the limitlessness of her illusions; perfect to be associated then with the crossover with limitless capabilities, the Lexus NX 250.
Sporting the same color scheme as Lia McHugh’s Sprite; the youngest in appearance of the Eternals wears a vibrant and youthful teal suit marked with the team’s signature gold piping; all perfectly embodied in this Lexus NX 250.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
McHugh brings both youthful energy, and a very mature demeanor to the character; tasked with balancing a century-old being with her appearance, McHugh does both aspects of her character justice in what we’ve seen so far.
Thena
The sleek and stylish Lexus LC 500 was the perfect match for Angelina Jolie’s elegant, beautiful, and fierce Thena.
The natural white and gold color scheme perfectly embodies the design work done of Thena for the film; with the emphasis placed on her natural beauty and style.
Source: Marvel Studios’ ETERNALS. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.
Defined by her love for her family and the race she protects, and Armed with the ability to form weapons of cosmic energy, Thena is one of the Eternals fiercest warriors and shows her worth as a protector to the human race on the battlefield.
As Lexus debuts their Marvel collaboration with these specially designed vehicles, Which was your favorite? Let us know below, and be sure to visit Lexus for more information
Source: Lexus
