The Walt Disney Company Announces ‘Reimagine Tomorrow’ Inclusivity Initiative
Just today, the Walt Disney Company has announced their new inclusivity initiative entitled, “Reimagine Tomorrow” with hopes of showcasing the magic in every life.
The official statement for Disney states that, “Inclusion is for everyone.” They go on to say, “Reimagine Tomorrow is our way of amplifying underrepresented voices and untold stories as well as championing the importance of accurate representation in media and entertainment. Because we are all greater than a single story and we all deserve to feel seen, heard, and understood.”
As storytellers at Disney, we strive to reflect our audiences in our content and experiences. With the launch of our new digital destination, we’re more committed than ever to making that a reality. Let’s #ReimagineTomorrowTogether Explore more: https://t.co/9axt1PIFTY pic.twitter.com/h2JYVR4vyH
— Walt Disney Company (@WaltDisneyCo) September 1, 2021
In hopes of reimagining tomorrow, today, the Walt Disney Company has recently re-designed several of their policies including:
- More representation of people with disabilities
- A “Shorts” Incubator with mentor ship opportunities for underrepresented filmmakers
- An overhaul to appearance protocols for Disney Cast Members to allow for more personal representation and help promote greater inclusivity
- Characters in shows and movies with diverse backgrounds
- The addition Disney’s new 5th Key which is inclusion
- and, much more!
The Walt Disney Company has launched the “Reimagine Tomorrow” campaign knowing that a reimagined tomorrow demands transparency and accountability. From the company’s culture to their content and experience, they strive to work together to translate their intentions into actions. There are Disney’s intentions for this initiative:
- To make progress that ensures the company’s workforce reflects the market.
- Establish inclusion standard across all Disney content. By 2022, 50% of regular and recurring characters across Disney scripted content will come from underrepresented groups.
- Pledges to direct more than 50% of their annual charitable giving to programs that serve underrepresented communities
- Plans to spend at least $1 billion with diverse suppliers by 2024
- Placing the responsibility for an inclusive culture in the hand of the company’s leaders and employees though in-depth education and engagement efforts.
To learn more about The Walt Disney Company’s “Reimagine Tomorrow” inclusivity initiative, please CLICK HERE.
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Image/Source Credit: Disney