Blue Apron Partnering with Disney For ‘Luca’ Inspired Meals
Blue Apron will be partnering with Disney once again. The announcement comes as the popular meal kit delivery service searches for innovate ways to retain existing and attract new customers.
Blue Apron saw massive revenue increases since the start of the pandemic, but last week reported first quarter earnings did not meet expectations. The company is turning to partnerships for increased attention, including this latest one with Disney.
The new collaboration will feature family-friendly meals inspired by Disney’s new film, Luca. According to Disney,
“Set in a beautiful seaside town on the Italian Riviera, Disney and Pixar’s original feature film “Luca” is a coming-of-age story about one young boy experiencing an unforgettable summer filled with gelato, pasta and endless scooter rides.”
While no specific menu items have been released at this time, there’s no doubt that the meals will be inspired by the Italian Riviera.
This is Blue Apron’s second partnership with Disney. The first was for the release of Disney | Pixar’s Soul late last year. Luca is set to be released on June 18 on Disney+.
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