If You Haven’t Seen Disney’s TikToks You Don’t Know What You’re Missing!
If you haven’t been following along with the DisneyParks TikTok account, you don’t know what you’re missing! It is an absolute treasure trove of Disney awesomeness that is a must-see for fans of all ages. During the pandemic it was my way to feel connected to the magic.
Not having a TikTok account myself, I first discovered Disney’s when the Olaf Surprise TikTok went viral. Take a look below and you’ll understand why!
@disneyparksSome people are worth melting for ⛄️#HotChocolateBombs #Olaf #Frozen #Disney #DisneySprings #HappyHolidays #HomeCooked♬ original sound – Disney Parks
This video of the Olaf Hot Cocoa Surprise hot chocolate bomb has a whopping 25.5 million views and nearly 5 million likes, making it the most-viewed and liked video on the @DisneyParks account.
We love the way that Disney’s incredible social media teams harness their creativity to come up with awesome content.
@disneyparksWe know that place! It’s a campus from work! ##Disney ##Disney ##DisneyParks ##Disneyland ##CaliforniaAdventure ##AvengersCampus ##California♬ original sound – Disney Parks
Meet the Team
So who makes up this awesome and inspiring team? According to a recent piece in D23, there are 5 “magic makers” on both coast who have been conjuring up the TikTok content since the account first started in 2020.
Those on the East Coast include Andy Crisp (who you hear in the Olaf post above) and Don Tucciarone who crafts content from around Disney World.
On the West Coast Andi Sakowsi and Claudia Landis are responsible for bringing us that awesome Disneyland reopening footage along with Sara Sturgess who is Disney’s Digital Integration Specialist.
@disneyparksMOOD ✨ ##Disney ##DisneyParks ##Disneyland ##Reopening ##Mood ##California ##Anaheim♬ original sound – Disney Parks
Jason Recher, vice president of Public Relations Contnet Creation and Digital Integration for Disney says, “TikTok is a platform where creative storytelling flourishes. For us, it’s a powerful and fresh way to build connections and share our uniquely Disney stories in a real and relevant way.”
@disneyparksDuck. Duck. Duck. Duck. Goose? 🦆 ##Disney ##DisneyParks ##Disneyland ##DonaldDuck ##DuckDuckGoose ##California♬ original sound – Disney Parks
Starting From Scratch
According to the piece in D23, before the team posted their first video they went digging, trying to understand type of content TikTok users like to see. They spent months behind the scenes working on posts before officially launching their account in September.
The team used this time to experiment with new content types in order to come up with the awesome posts that we get to experience today
@disneyparksWake up José, it’s almost showtime 🦜##Disney ##DisneyParks ##Disneyland ##TikiRoom ##Adventureland ##Macaw ##California ##Anaheim♬ original sound – Disney Parks
Highlighting Hidden Gems
One of the things that we love the most about Disney Parks TikTok is that it gives fans a change to go behind the scenes, experience aspects of Disney you might not get to see as a theme park guest and feel a connection with the team that narrates the posts.
The Olaf hot-chocolate post is a great example of this! “It’s bringing awareness to locations that people didn’t know about,” Crisp explains, “The Ganachery was around for five years, but now they are reaching a lot more people. People visit because they are interested in the Olaf Hot Cocoa Surprise but then stay to hear the stories about what they create at the shop.”
@disneyparksSHH! SECRET MENU 🤫 through Jan. 25: new ‘King Dog’ at Hot Diggity Dog Food Truck 🌭 6 PM – Close #DisneySprings #DisneyKingDog #HotDiggityDog #HotDog♬ original sound – Disney Parks
The “King Dog” could only be purchased by guests who learned the secret catchphrase from this video.
Another awesome example is the King Dog TikTok that we previously shared with you here at MickeyBlog. Disney unveiled something that fans had never seen before and the loved it! D23 tells us that this curious hot dog became a top seller as a result of the viral post.
@disneyparksFor the first time in forever there’ll be magic, there’ll be fun ##Disney ##DisneyParks ##Disneyland ##CastMember ##Frozen ##FirstTimeInForever ##California♬ original sound – Disney Parks
Showcasing the Magic Makers
One of the aspects that we love most about Disney’s TikTok account is the emphasis on the cast members working to bring magic to the parks every day. This includes everything from giraffe keepers to sign painters.
A great example of this is the “For the First Time In Forever” post we shared above. It was wonderful to see the cast members getting ready to open Disneyland park and to date over 10,000 people have commented on how emotional the post made them feel.
@disneyparksBibbidi Bobbidi Boo, here’s an exclusive #Cinderella Castle Suite Tour for you 🏰✨ #Disney #CinderellaCastle #Suite #RoomTour #WDW #Magic #DisneyParks♬ original sound – Disney Parks
The Cinderella Castle Suite is rarely seen by the public, so this tour via TikTok was a special treat!
And in putting the TikTok videos, the team itself is surprised by the magical areas of Disney that they have access too. A great example of this is the TikTok of the Cindrella Castle Suite at Magic Kingdom. Fans loved this insider look at all dazzling details of this exclusive resort room.
But those bringing the content too us were equally in awe. The TikTok team was surprised at the opportunity to film the castle with Tucciarone recalling, “The experience alone was fantastic, and being able to share it on an official Disney platform in such a casual way I feel broke some barriers.”
@disneyparksOh Boy! It’s almost showtime! ✨ ##Disney ##DisneyParks ##Disneyland ##MickeyMouse ##Showtime ##PJs ##California♬ original sound – Disney Parks
Making Magic on Both Coasts
With the TikTok team being split up across Disneyland and Walt Disney World it’s rare that they all get to film together. However, at the moment, the team is all together at Disneyland where the empty park served as the perfect TikTok playground.
The team were able to capture that amazing moment of the theme parks coming back to life with the four team members roaming the park before and during last week’s soft opening.
@disneyparksA love story that has us in Stitches 💖💙 ##Disney ##AulaniResort ##ValentinesDay ##LoveStory ##Stitch ##Angel ##DateNight ##Hawaii♬ original sound – Disney Parks
Disney also wants you to know that in those moments where the team is filming all together like the Duck, Duck, Donald post we shared above, they meticulously plan the shots to make sure that social distancing and health and safety requirements are being met.
@disneyparksWhat big building? That’s just Mickey & Minnie’s Runaway Railway, opening 2023! 🚂 #Disneyland #Disney #HowWillTheyKnow #Toontown #California #Anaheim♬ original sound – Disney Parks
So what’s next for this awesome team of content creators? More posts from Disneyland! With the theme parks ONLY open to California Residents it gives Disney the chance to open up the gates to EVERYONE virtually. Be on the lookout for sneak peeks of new attractions, more behind the scenes looks at the cast members that bring the magic to life and videos that celebrate the latest TikTok trends.
@disneyparksYou ain’t never had a friend like the stars of Disney on Broadway 🧞♂️ ##DisneyPlus ##Aladdin ##EPCOT ##DisneyOnBroadway ##Sing ##Broadway♬ original sound – Disney Parks
“Our storytelling is perfect for TikTok,” Sturgess explains of the combination of Disney and the up-and-coming social media platform.“ And what an amazing job they’ve done!
See what we’re Tik-Talking about for yourself by following @DisneyParks on TikTok for more videos about Disney Parks all over the world Readers are also encouraged to keep following along with MickeyBlog for the latest Walt Disney World news and updates.
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Source: D23
