A Look at Some of Disney’s Theme Park Brand Collaborations
If you’ve visited a Disney theme park before, chances are you’ve encountered some brands at the theme parks that are just as iconic as Disney itself whether that’s Chevrolet at Test Track or a Starbucks at Main Street Bakery!
Photo: Disney
There are even brands behind some of your favorite Disney souvenirs including Pandora, Crocs and Dooney & Bourke or snacks like Nestle Mickey’s Premium Ice Cream Bars and even Dole Whips.
Disney has alliances with a handful of brands that help bring the magic to life in exciting and different ways across the parks and resorts with guests in mind.
In a recent piece on Disney Parks Blogs the company says, “This idea of working with brands is not new, and in fact is rooted in Walt Disney’s legacy.”
It goes on to say that Walt recognized the importance of building trust with guests by bringing brands into the parks that we already experts in other areas. Important to the Disney ethos was a spirit of collaboration that would go on to shape some of the companies most well-known stories, attractions and experiences.
A great example is Disney’s ongoing relationship with Coca-Cola. The soft drink was available at Disneyland on opening day back on 1955 and has remained a beverage of choice ever since. There is even an immersive experience for guests to Black Spire Outpost at Star Wars Galaxy’s Edge where you can enjoy Coke products that are simply out-of-this-world!
Over the next several months and as we inch ever closer to Disney World’s 50th Anniversary Celebration, the company will continue highlight some important brand alliances of the past, present and future. We suspect some excited announcements might be on the way!
Readers are encouraged to keep following along with MickeyBlog for more Walt Disney World new and updates.
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