In Praise of Asad Ayaz: Marketing Marvel (and Star Wars)
Asad Ayaz and the Disney marketing squad bring the hype…
What? You don’t follow Asad Ayaz?
Well, you are missing out… On a lot of news and insight and secrets regarding upcoming Disney films and shows.
POV: You’re about to watch #WandaVision. The first two episodes of @MarvelStudios’ first Original Series are now streaming on #DisneyPlus! 👁📺 pic.twitter.com/P2QyofgXHR
— Disney+ (@disneyplus) January 16, 2021
Just came across this awesome #WandaVision fan art. Let me know if anyone knows who the artist is 🙏🏼👏🏼 pic.twitter.com/85AIbC4XdI
— Asad Ayaz (@asadayaz) January 15, 2021
And, I am not the only one to notice Ayaz’s prime content:
‘WandaVision’ Snack & View: A Flavorful Look Back Through the Decades at Disneyland Park | Disney Parks Blog https://t.co/UwjQoLYeAM
— Asad Ayaz (@asadayaz) January 16, 2021
Anthony D’Alessandro of Deadline posted:
…as of today, the first streaming series starring MCU characters, Disney+’s WandaVision, finally is seeing the light of day.
It’s been 20 months since Disney delivered the biggest-grossing movie ($2.8 billion) and global opening ($1.22B) of all-time with Marvel’s Avengers: Endgame, and 563 days since Sony/Marvel’s Spider-Man: Far From Home hit the big screen. While rival studios are trying to get their heads around marketing both their streaming fare and films, the WandaVision push was designed and implemented by the same theatrical marketing team (led by President Asad Ayaz) at Disney that was behind its MCU blockbuster streak of Avengers pics, Captain Marvel, Black Panther and more. Ayaz’s crew also mounted the Season 1 and 2 marketing of Star Wars: The Mandalorian. It’s an ensemble that has earned great bragging rights: They have the distinction of delivering an industry global studio box office record for Disney in 2019 of $13.2 billion.
The WandaVision campaign was one that was roughly a year and a half in the making. Throughout all its tentacles including outdoor, digital, and TV, an awesome 2.14 billion impressions were yielded.
Meanwhile, all of us here at MickeyBlog.com have been obsessed with trying to track down all of the clues behind the debut of WandaVision:
For 131 articles on WandaVision click here.
Yes, I said 131 articles. Maybe, just maybe, Mr. Ayaz is doing his job?
One more example cited by Deadline was:
And even though there weren’t many people watching the Emmys (6.1M), the trailer drop for WandaVision resonated far after the telecast with 53M online views in its first 24 hours (18M overall views on YouTube), a record for a streaming-series trailer.
Boom.
Finally, I have just watched the first two episodes of WandaVision.
So should you…