Breaking News: New Chairman of Direct-to-Consumer and International Named at The Walt Disney Company
Rebecca Campbell has been named the new Chairman of Direct-to-Consumer and International at the Walt Disney Company. She succeeds long time veteran executive Kevin Mayer.
Campbell has been with the Disney Company for 23 years. She has held positions across the company including international and parks business. She most recently served as President of Disneyland Resort.
As Chairman of Direct-to-Consumer, Disney’s streaming business, including HULU, Hotstar, ESPN+ and Disney+ will be under her jurisdiction.
Before becoming president of Disneyland Resort, Campbell was a member of the direct-to-consumer and international leadership team as president of The Walt Disney Company Europe, Middle East and Africa. She oversaw the Disney+ launch strategy and direct-to-consumer roadmap for the region. All experience that will serve her well in her new role.
She will take over for Kevin Mayer who is leaving the company to become COO of ByteDance and CEO of TikTok. In 2018, he oversaw the launch of ESPN+ and Disney+ and the integration of HULU.
“Our company is very fortunate to have a deep bench of talent and we’re extremely pleased to welcome these two exceptionally qualified Disney veterans to our senior management team,” said Bob Chapek, CEO of The Walt Disney Company. He refers to both Rebecca Campbell and Josh D’Amaro, who was named Chairman of Disney Parks.
Campbell’s Official Comment: “Having been a part of the direct-to-consumer and international leadership team, I know what a stellar group it is, and I’m honored to be able to lead the organization during this dynamic and exciting time. Armed with the best creative content engines and technology teams in the industry, I am extremely confident in our ability to continue growing the business around the globe.”
The leadship team at The Walt Disney Company’s new leadership team was announced today. Watch MickeyBlog for information about all the newly named positions.
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