Disney’s “Create Your World” Campaign Inspires Girls To Discover Their Unique Princess Magic
Disney Princesses have come a VERY long way since Snow White took the world by storm back in 1937.
![Snow White and the Seven Dwarfs](https://mickeyblog.com/wp-content/uploads/2023/10/Snow-White-and-the-Seven-Dwarfs-2.jpg)
![Snow White and the Seven Dwarfs](https://mickeyblog.com/wp-content/uploads/2023/10/Snow-White-and-the-Seven-Dwarfs-2.jpg)
Photo: Disney
Despite their unending kindness and unwavering optimism (and that innate ability to commune with animals, of course), Disney’s earliest princesses didn’t quite uphold the feminist values of today.
Snow White, Aurora, and Cinderella lacked agency, which was par for the course at the time, but is (correctly) seen as problematic today.
![Create Your World](https://mickeyblog.com/wp-content/uploads/2024/03/sleeping-beauty-aurora.jpeg)
Photo: Disney
Over the years, Disney Princesses have evolved significantly, giving us strong female leads like Moana, Merida, Mulan, Raya, Tiana, and Rapunzel.
![Mulan](https://mickeyblog.com/wp-content/uploads/2023/10/Mulan.jpg)
![Mulan](https://mickeyblog.com/wp-content/uploads/2023/10/Mulan.jpg)
Photo: Disney+
These strong-willed princesses exhibit true agency, seeking adventure, glory, and freedom. They make choices, they ACT, and in doing so, they inspire the next generation of young girls and women to DREAM big and DO big things.
![Create Your World Campaign](https://mickeyblog.com/wp-content/uploads/2024/07/create-your-world-campaign.jpg)
![Create Your World Campaign](https://mickeyblog.com/wp-content/uploads/2024/07/create-your-world-campaign.jpg)
Photo: Disney
Now, Disney is launching a new, multi-year brand campaign intended to inspire girls to discover their own unique brand of Princess magic. The “Create Your World” campaign will include theatrical and streaming content, Disney Parks experiences, new music, and new Disney Princess merchandise.
Let’s check it out!
Discover Your Princess Magic with Disney’s “Create Your World” Campaign
Disney’s new “Create Your World” campaign kicked off today with a brand-new spot called “The Magic Within.” Streaming now on YouTube, the new spot invites girls to choose their own paths and create their own reality.
![Create Your World](https://mickeyblog.com/wp-content/uploads/2023/01/Disney-Princesses-Ralph-Breaks-Internet.jpg)
![Create Your World](https://mickeyblog.com/wp-content/uploads/2023/01/Disney-Princesses-Ralph-Breaks-Internet.jpg)
Photo: Disney
The multi-faceted campaign will feature new covers of classic Disney Princess songs, new Disney Princess content on Disney+, and the release of Moana 2 on Wednesday, November 27th, 2024.
![Moana 2 Trailer](https://mickeyblog.com/wp-content/uploads/2024/05/Screenshot-2024-05-29-at-07-26-44-Moana-2-Teaser-Trailer.png)
![Moana 2 Trailer](https://mickeyblog.com/wp-content/uploads/2024/05/Screenshot-2024-05-29-at-07-26-44-Moana-2-Teaser-Trailer.png)
Photo: Disney
Excitingly, this includes an all-new LEGO Pixar Brave short coming to Disney+ this September!
![Create Your World](https://mickeyblog.com/wp-content/uploads/2023/05/2023-disney-pixar-brave-queen-elinor.jpeg)
![Create Your World](https://mickeyblog.com/wp-content/uploads/2023/05/2023-disney-pixar-brave-queen-elinor.jpeg)
Photo: Pixar
Throughout the campaign, fans can expect new Disney Princess experiences inside the Disney Parks and onboard Disney Cruise Line cruises. We’ll also see fresh Disney Princess merchandise, like Princess-themed LEGO sets…
![Create Your World Disney Princess LEGO](https://mickeyblog.com/wp-content/uploads/2024/07/disney-princess-lego.jpeg)
![Create Your World Disney Princess LEGO](https://mickeyblog.com/wp-content/uploads/2024/07/disney-princess-lego.jpeg)
Photo: Disney
…and new Disney Princess Little Golden Books, including the “Leading Ladies! Little Golden Book” which spotlights all 13 princesses in stories about leadership, empowerment, and community.
![Create Your World Little Golden Book](https://mickeyblog.com/wp-content/uploads/2024/07/leading-ladies-golden-book.jpeg)
![Create Your World Little Golden Book](https://mickeyblog.com/wp-content/uploads/2024/07/leading-ladies-golden-book.jpeg)
Photo: Disney
Finally, fans will celebrate World Princess Week between August 25th and August 30th. The celebration will include exclusive foods and experiences inside Disney Parks across the globe.
![Disney World Princess Week 2024 Foodie Guide](https://mickeyblog.com/wp-content/uploads/2024/07/Disney-World-Princess-Week-2024-Foodie-Guide-03.jpg)
![Disney World Princess Week 2024 Foodie Guide](https://mickeyblog.com/wp-content/uploads/2024/07/Disney-World-Princess-Week-2024-Foodie-Guide-03.jpg)
Photo: Disney
We can’t wait to experience all the “Create Your World” campaign has to offer!
![Disney Princesses](https://mickeyblog.com/wp-content/uploads/2023/01/dlr-130228-0766-16x9-1.webp)
![Disney Princesses](https://mickeyblog.com/wp-content/uploads/2023/01/dlr-130228-0766-16x9-1.webp)
Photo: Disney
As always, stay tuned to MickeyBlog for all the latest Disney news!