With Talks Set To Resume Today Hollywood is Hopeful a New SAG-AFTRA Contract Will Be Reached
With the SAG-AFTRA strike crossing the 100-day mark, Hollywood is running out of time to reach a new agreement if it wants to salvage the 2024 box office.
Just this week, blockbuster films including the next Mission: Imposssible installment and Deadpool 3 have joined Dune Part II as the latest victims of the production shutdown in Tinseltown.
In an attempt to break the stalemate that has left the film and television industry reeling, four CEOS led by Disney’s Bob Iger are heading to SAG-AFTRA headquarters today with a new offer.
According to insiders, the CEOs, who also include Warner Bros. Discovery David Zaslave, Ted Sarandos of Netflix, and NBCUniversal’s Donna Langley, want to get a deal as soon as possible in hopes of salvaging the 2023-24 TV season and next summer’s box office.
A Whif of Optimism
It was Bob Iger who called SAG-AFTRA’s top negotiator, Duncan Crabtree-Ireland, on Saturday to invite the actor’s guild back to the negotiating table.
According to sources, Iger’s call lifted the spirits of the union.
“We got the wind at our backs,” said one person on the union side.
Even Crabtree-Ireland sees reason for optimism.
“There’s no way to make progress without talking,” he said. “Having them in the room is important. If that’s accompanied by a significant move on key pieces, that’s even better.”
Streaming Revenue Remains the Main Roadblock
While the union is seeking artificial intelligence protections and an 11% increase in basic minimums, the main roadblock in negotiations revolves around streaming revenue.
Talks reportedly broke down on October 11 after the union proposed a 57-cent per subscriber fee on streaming platforms. The proposal, which would cost the studios roughly $500 million a year, was labeled an “untenable economic burden” by the Alliance of Motion Picture and Television Producers (AMPTP).
The AMPTP, meanwhile, has argued for a viewership-based bonus residual pattern, similar to the deal reached with the WGA.
This model would cost about $20 million a year according to SAG-AFTRA. The union says that number is far too low.
A New Offer From Studios
In the latest round of negotiations, the CEOs are expected to present a new offer that is believed to be a substantial improvement on their earlier proposal.
While both sides remain hopeful that a deal will be reached, an end to the strike is likely weeks away even under the best circumstances.
Hopefully, however, things are pointing up and a deal will be reached soon.