Comcast Announces New Bundle That Will Package Netflix, Peacock, and AppleTV+
Hot on the heels of the news that Disney and Warner Bros. Discovery are teaming up to create a new streaming bundle, Comcast CEO Brian Roberts has unveiled plans for StreamSaver, a new bundle that will package Peacock, Netflix, and Apple TV+.
![Brian Roberts Comcast](https://mickeyblog.com/wp-content/uploads/2023/09/Screenshot-2023-09-07-at-13-17-09-Comcast-CEO-Brian-Roberts-Not-Completely-Surprised-By-Charter-Disney-Carriage-Feud-Each-Company-Is-Dealing-With-Their-Version-Of-This-Transformational-Moment.png)
![Brian Roberts Comcast](https://mickeyblog.com/wp-content/uploads/2023/09/Screenshot-2023-09-07-at-13-17-09-Comcast-CEO-Brian-Roberts-Not-Completely-Surprised-By-Charter-Disney-Carriage-Feud-Each-Company-Is-Dealing-With-Their-Version-Of-This-Transformational-Moment.png)
Photo: Deadline
The new bundle will be available to all Comcast broadband, TV, and mobile subscribers.
Bundles Have Become All the Rage
As the streaming space grows increasingly competitive and crowded, streamers have turned to bundles and bulk sales to increase their consumer base.
![Comcast CEO Brian Roberts](https://mickeyblog.com/wp-content/uploads/2023/05/Screenshot-2023-05-16-at-10-14-58-Comcast-Sale-of-Hulu-Stake-to-Disney-‘More-Likely-Than-Not-CEO-Brian-Roberts-Says.png)
![Comcast CEO Brian Roberts](https://mickeyblog.com/wp-content/uploads/2023/05/Screenshot-2023-05-16-at-10-14-58-Comcast-Sale-of-Hulu-Stake-to-Disney-‘More-Likely-Than-Not-CEO-Brian-Roberts-Says.png)
Comcast CEO Brian Roberts Photo: Variety
“Those three products will come at a vastly reduced price to anything in the market today and will be available to all our customers,” Roberts told the MoffettNathanson Media, Internet & Communications Conference.
Comcast’s Streaming Strategy
For Comcast, which also owns NBCUniversal and thus Peacock, the new package is not only a way to increase its own streaming base but also provides a benefit for Xfinity customers.
“We’re playing our own hand, and I think we have a good road map,” he argued.
Like the previously announced Disney/Warner Bros. Discovery streaming bundle, the cost of StreamSaver has yet to be determined.
A New Era of Streaming
What we do know is that in the last few months, StreamSaver has brought together Peacock, Netflix, and Apple TV+, Disney and Warner Bros. have packaged Disney+, Hulu, ESPN+, and Max, and Disney, Fox, and Warner have announced a new sports-centric streaming service.
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Photo: Also Disney
With Wall Street laser-focused on profitability and margins, the major players in streaming have determined that bundling is the way forward. We have clearly entered a new era in streaming.