The Disney Store Raises Prices on Minnie Ears
With Fiscal Year 2026 coming to an end this week, The Walt Disney Company is raising prices across its operations.
Last week, we reported that Disney+ and Hulu prices would increase for ad-free subscribers.

(Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
Beginning in October, Disney+ Premium (no ads) will see its price increase from $18.99 to $21.49.
Hulu Premium (no ads) will also see its rate increase from $18.99 to $21.49 per month.

Now, it looks like price increases have arrived at the Disney Store.
The Disney Store Raises Minnie Ear Headband Prices
While browsing the Disney Store this morning, we noticed that Minnie Ear Headbands increased from $36.99 to $38.99.

Photo; The Disney Store
Doing the math, the price increase comes out to just about 5%.
Although the cost of Minnie Ears has only gone up a couple of dollars, the increase may signal more to come.
Park Prices Remain Unchanged (So Far)
So far, the price increase applies only to ear headbands at the Disney Store.

When visiting EPCOT this afternoon, we noticed that ear headbands still cost $36.99.
Nevertheless, price increases have become something of an October tradition. It will not be surprising to see other merchandise increase in price as well.
More to Come
Last year, Disney raised the prices on everything from park tickets to snacks at the parks.

A similar rate increase may be just around the corner.
We will continue to monitor the situation.

Photo: Jenn Scranton
As always, be sure to check back with MickeyBlog. We will update you on all things Disney.

Photo: MickeyBlog


