AT&T and Pixar Are Teaming Up For a New ‘Toy Story 5’ Collaboration
In the lead-up to the release of Toy Story 5, we have seen Disney and Pixar collaborate with numerous iconic brands.
To celebrate the return of Buzz, Woody, and the rest of Bonnie’s toys, Papa Johns is creating pop-up Pizza Planets, Fresh Del Monte unveiled new themed packaging, and brands such as PetSmart, adidas, and Foot Locker have released new merchandise.
Photo: Papa Johns
Now, we can add another exciting collaboration to the list.
AT&T’s New ‘Toy Story 5’ Campaign
Earlier this morning, AT&T announced the launch of a new Toy Story 5 campaign.
“Connection is what AT&T does best, and this collaboration with Disney and Pixar’s Toy Story 5 lets us bring that to life for families in a real way,” said Angela Rittgers, SVP, Consumer National Revenue Operations at AT&T.
Photo: Pixar
“This summer, we’re showing up in stores, in communities, and in the moments that matter most, because that’s what AT&T has always done: kept families connected through every chapter, every milestone, and every adventure.”
The Transformation of AT&T Stores
As part of the new collaboration with Pixar, AT&T is transforming select stores into Toy Story 5-themed environments that families can explore together.
Photo: Mashable
Inside, fans will find photo opportunities and hands-on experiences with the amiGO Jr. device.
Additionally, the stores will be stocked with officially licensed accessories, including cases, portable batteries, and Toy Story Hugger character products.
Photo: Mashable
The new experience will launch on June 8 in six markets: Atlanta, Chicago, Austin, Dallas, Los Angeles, and New York.
Special Screenings and a New Commercial
Outside of its stores, AT&T will also host special screenings of Toy Story 5 for families at its Connected Learning Centers.
Photo: Disney
The screenings will ensure that movie night becomes a shared experience and are also the latest example of AT&T’s long-standing commitment to expanding access and opportunity.
Finally, as part of the new collaboration, AT&T and Pixar have released a new commercial!
“Our all-new movie, ‘Toy Story 5,’ reminds us that no matter how technology may change playtime, the connections between our loved ones—whether family, friends, or toys—are what matter most,” said Lylle Breier, EVP Partnerships & Events at Disney. “Also, we’re thrilled to be working with our great collaborators at AT&T to bring those meaningful connections to life in this campaign.”
To learn more about all the Toy Story 5 fun, visit AT&T’s website.
