Disney and Elf On the Shelf Team Up for Magical New Holiday Collection
We may only be heading into summer, but holiday news is already popping up.
One of the most popular holiday traditions is getting a Disney twist.
Elf on the Shelf
Disney and The Elf on the Shelf are officially teaming up for the first time ever on a brand-new merchandise collection arriving later this year.
Disney Join the Holiday Fun
Who knew this was the holiday collaboration we all needed? The partnership marks the first inbound licensing partnership for The Lumistella Company, the brand behind the popular Elf on the Shelf tradition.
According to the company, the idea grew after years of seeing families create Disney-inspired elf scenes and accessories at home.
NEW Roaming Olaf Animatronic – World of Frozen
The new collection will feature four major Disney franchises: Mickey Mouse and Friends, Frozen’s Olaf, Disney Princesses, and Spider-Man.
The line will include themed outfits, props, accessories, kits, and elf carriers priced between $12.95 and $25.95.
Elf on the Shelf
The company shared that Disney felt like a natural fit because so many families were already combining Disney fun with their Elf on the Shelf traditions during the holidays.
Holiday Collection Drops This Fall
Pre-sales for the collection are expected to begin on Amazon in mid-July, before the full launch arrives on September 15 through The Santa Store.
The collection will later expand to retailers including Target, Walmart, CVS, and Michaels.
Disney and Elf On the Shelf
Stay tuned, and be sure to follow along with us at MickeyBlog to stay updated on this and all things Disney.
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Article Source/Feature Photos: Parade
