Why Woody Appeared in Levi’s ‘Behind Every Original’ Super Bowl Ad

If you were a Disney fan watching last night’s Super Bowl, there was a lot to get excited about.

While most of yesterday’s big moments came on the field, the commercial breaks gave Disney fans a glimpse at numerous upcoming projects.

To that end, we saw the first The Mandalorian & Grogu trailer arrive and a new Hoppers spot debut.

Photo: Lucasfilm

Finally, you may have noticed Toy Story’s Woody pop up in an unexpected place.

‘Behind Every Original’

During Levi’s new Behind Every Original advertisement, which spotlights the iconic backsides that have shaped culture, Disney fans spotted the unmistakable silhouette of Woody from Toy Story.

Photo: Levi’s

The inclusion of the rootin’ tootin’ cowboy comes on the heels of the Levi’s x Toy Story Anniversary collection, which launched last October.

The collaboration saw new dolls, apparel, and accessories hit shelves.

Blockbuster Season Is Coming

In addition to building on collaborations of the past, Woody’s appearance in the latest Levi’s ad is also pointing toward the future.

Photo: Disney

Yesterday, Disney Consumer Products officially launched its Blockbuster Season initiative, which will celebrate the storytelling and style of major film releases coming later this year.

Among the upcoming blockbusters is Toy Story 5.

As fans await the next Disney, Pixar, Star Wars, and Marvel films to hit theaters, Disney Consumer Products is promising a robust collection of toys and retail offerings, including collaborations with LEGO, Crocs, and Walmart.

Pixar

So, Woody’s inclusion in Behind Every Original not only celebrates the place that Disney films have carved out in popular culture but also foreshadows another exciting year of unforgettable films.

I, for one, can’t wait!

Photo: MickeyBlog