‘Bluey’ Won Again in 2025
I’m currently watching a YouTube video of a family enjoying Bluey on a Disney cruise.
Just as I noticed the parents beaming at their children’s joy, I noticed something else.
Photo: @disney
For the second straight year, Bluey has claimed a significant prize.
Yes, Bluey won again in 2025, but it’s far from Disney’s only success story.
Photo: Merlin Entertainments
Let’s discuss the latest batch of great news.
‘Bluey’ Triumphant
In 2024, Nielsen introduced the ARTEY Awards, named after its founder, Arthur C. Nielsen.
These awards have all the prestige of Shadeur Sanders’ first Pro Bowl appearance.
Artey Awards
So, I don’t want to pretend like winning an ARTEY is the equivalent of a Golden Globe, much less an Oscar.
Still, what the ARTEY Award represents is something all streaming services covet.
Artey Awards
Nielsen uses metrics to determine its award winners, making each win wildly valuable.
Specifically, Nielsen aggregates all its streaming ratings for the year, the ones MickeyBlog tracks each week.
Photo: Bluey.tv
Therefore, you shouldn’t be surprised by what I’m about to say, as I’ve been foreshadowing it all year.
Yes, Bluey was THE most watched program on streaming last year. Again.
Photo: Ludo Studios
Bluey also took the prize in 2024, meaning that it dominated streaming services for two calendar years.
How did Bluey perform the year before that? It finished second in the precursor to the ARTEY Awards.
Photo: Ludo Studios
Thus, it’s fair to say that Bluey has been the most popular program overall on streaming for three straight years.
That sort of dominance is legitimately unprecedented in the brief history of streaming.
Photo: Ludo Studios
In calendar 2025, fans watched 45.2 billion minutes of Bluey according to Nielsen’s tracking.
This is when I reiterate that Nielsen misses a lot since it doesn’t track second-screening.
Photo: Ludo Studios
In actuality, Bluey’s streaming totals are even higher than what Nielsen suggests.
Even so, people watched 4.3 billion minutes more of Bluey than anything else on streaming.
Photo: Disney
In other words, Bluey didn’t just win. It finished more than ten percent higher than anything else.
That’s an absolutely dominant showing for the anchor program on Disney+.
Disney’s Other ARTEY Award Nominees
Artey Awards
As usual, Disney’s streaming content excelled on Nielsen’s end-of-year recap.
In fact, Disney also claimed the second-most-watched title on streaming. Fans watched 40.9 billion minutes of Grey’s Anatomy in 2025.
This total is a bit misleading, though, as the program was available on multiple streaming services.
Photo: Disney+
As many people probably watched it on Netflix as on Hulu, whereas Bluey is a Disney+ exclusive.
In the category of Most-Binged Title, I had to laugh at the winner.
(Photo by CBS Photo Archive/Getty Images)
Gunsmoke, a television series from 1955, the same year Disneyland debuted, is the victor.
People binged an astonishing 241 episodes per viewer in 2025, which is just…wow. Also, what???
Gunsmoke
Imagine telling someone in 1955 that the show would still be relevant in 2026.
At the time, everyone thought we’d be living on the moon by now, not still watching Gunsmoke.
American Dad
Anyway, a Hulu title finished a distant second, with plenty of fans binging American Dad.
People heard “Good morning, U.S.A.!” an average of 143 times last year.
Photo by Evan Agostini/Invision/AP/REX/Shutterstock (9672605ee)
According to Nielsen, American Dad was “among the top five most-streamed shows by adults 18-34 in 2025.”
Speaking of which, Seth MacFarlane, the creator of American Dad, stood out on streaming.
Nielsen lauded him as the Streaming Icon of the Year, a first-time award for 2025.
“This specific honor recognizes a creator, actor, producer or writer whose vast body of work drives significant, sustained viewership across platforms.”
Fox
So, yeah, that’s definitely MacFarlane, as Family Guy was also in the top five for adults 18-34 in 2025.
Disney has benefited tremendously from acquiring the Fox assets, as MacFarlane came with the package.
FOX
His shows have demonstrated tremendous staying power on streaming, and the new episodes perform quite well.
Even More Streaming Hits
Photo: Disney
According to Nielsen, here are the top ten programs on streaming in 2025:
- Bluey – 45.2 billion viewer minutes watched
- Grey’s Anatomy – 40.9 billion viewer minutes watched
- Stranger Things – 40 billion viewer minutes watched
- NCIS – 36.9 billion viewer minutes watched
- SpongeBob SquarePants – 34.3 billion viewer minutes watched
- Bob’s Burgers – 341. billion viewer minutes watched
- Family Guy – 33.4 billion viewer minutes watched
- Big Bang Theory – 32.4 billion viewer minutes watched
- Law & Order: SVU – 26.8 billion viewer minutes watched
- Criminal Minds – 24.11 billion viewer minutes watched
Photo: Disney+
Just to drive home Bluey’s popularity, it nearly doubled Criminal Minds, a top ten program.
Overall, seven of the top shows were available on Disney+ and/or Hulu in 2025.
Disney+
This data reinforces a strength as well as a lingering issue about Disney’s streaming content.
While the studio performed extraordinarily well with its content library, none of its Original programs finished in the top ten for 2025.
Photo: Disney/Netflix
Netflix dominated this list, but Paramount, Amazon Prime Video, and even Peacock had top ten hits. Disney didn’t.
On the bright side, ABC’s The Rookie also enjoyed a strong year, with 22.8 billion viewer minutes watched.
Deadline
Also, Nielsen showed the top ten “Kids Movies” and “Streaming Movies – General Audiences.”
Disney did well on both. Here are its ARTEY Awards nominees for 2025:
- Moana 2 – 9.4 billion viewer minutes watched
- Moana – 5.8 billion viewer minutes watched
- Frozen – 5.5 billion viewer minutes watched
- Cars – 5.2 billion viewer minutes watched
- Zootopia – 4.8 billion viewer minutes watched
- Home Alone – 4.5 billion viewers watched
As you’d expect, Disney performed much better with kids’ movies than with ones for general audiences.
Overall, this was a strong performance for Disney on streaming.
Photographer: Pavlo Gonchar/SOPA Images/LightRocket/Getty Images
However, the honest evaluation is that Disney’s content proved more dominant in 2024 than in 2025.
Photo: MickeyBlog
